The last 18 months has certainly been busy for Blackjack and First Great Western, kicking off with our deploying a giant snowglobe at Paddington and Reading rail stations in the run-up to Christmas 2013, offering travellers the chance to get inside and have their picture…
A lot can happen in a year, especially in an industry as fast-paced as ad tech. For video advertising, in particular, 2014 was undeniably a watershed year. Digital video took a giant leap into programmatic buying, experiencing huge gains in both viewership and ad spend….
Going back to its roots, Say Media has launched Tempest, the publishing platform that’s set to reinvent the digital magazine. Following the recent news that Say Media is to sell off its owned and operated properties to focus on third-party publishers comes the announcement that…
All heroes start somewhere. – Guardians of the Galaxy The vast majority of shopping is still done in stores – which is why location now makes mobile the most potent media for advertising for retailers. Let’s face it: Black Friday 2014 brought the blues to retailers….
Online advertising is now a $122bn global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. In its current incarnation,…
“We crashed and broke Twitter. We have made history.” – Ellen Degeneres, March 2014 Millennials are called the “selfie-generation.” It might seem like a dis, but smart publishers know that it’s actually a good thing. It means millennials are self-aware, selective and smart. When we…
There are two prominent consumer trends worth noting in the UK: 1.) Digital video viewing is one of the top online activities among UK internet users. 2.) Nearly half of these video viewers are watching video on their mobile devices; both according to eMarketer. The…
“It’s a great time to be doing political satire when the world is on a knife edge” – John Oliver. Chances are, you’ve seen a clip of Last Week Tonight pop up in your Facebook news feed. HBO’s new weekly late-nighter, hosted by British comedian and Daily Show alum…
Advertisers invest serious time and money to create original, engaging, and innovative ads. But not all of those ads reach their audiences. Unfortunately, as much as 36% of online traffic isn’t driven by humans – it’s driven by bots. So what are bots, and how…
Content marketing is a continuum; it started long ago when CPG companies created soap operas, then advertorials in print magazines became common practice, and now marketers are engaging consumers with instream media and branded content in digital magazines. The medium will continue to evolve, and…