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KLPR @ WORK news, thought and inspiration

Why Digital Advertisers Need a Premium Marketplace

Why Digital Advertisers Need a Premium Marketplace

Unsurprisingly, with the issues surrounding Facebook and YouTube in recent months, there’s growing concern among digital advertisers over brand safety and a call for transparency in terms of exactly what kind of content their ads will appear next to. This is driving a shift in…

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5 Tips for Nailing a Summer Student Job

5 Tips for Nailing a Summer Student Job

There’s a myth that students are lazy; perhaps those who have rich parents are, but I can tell you, I worked my butt off when I was a student and I regularly employ students who put in some hard graft. My first summer student job…

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Cablato Partners with Customizable DSP Admedo

Cablato Partners with Customizable DSP Admedo

Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology company Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalized campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customizable and transparent programmatic approach…

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Blackjack Promotions links with online meeting space finder HeadBox

Blackjack Promotions links with online meeting space finder HeadBox

HeadBox, an online network for creative, inspiring and off-site meeting spaces, has named Blackjack Promotions as its recommended provider of event staff. Blackjack will now feature in the ‘Friends of HeadBox’ section on the online company’s website. Andrew Needham, CEO of HeadBox, says: “We aim…

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Why SMBs represent the future for the channel

Why SMBs represent the future for the channel

The cloud is enabling SMBs to compete on a level with large corporations, which makes them a potential gold-mine for the Channel, says Jakob Olsen,  Vice-President & Managing Director, EMEA at Acronis IDC Research figures point to worldwide growth in IT spend by small-to-medium businesses (SMBs), with…

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Internet Advertising’s Robust Growth Hides an Inconvenient Truth

Internet Advertising’s Robust Growth Hides an Inconvenient Truth

Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato Founder and CEO, Adrian Pearmund. If you take a look at the recent Advertising Expenditure Forecast from Zenith Global, it looks as…

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Is it time to nationalise data?

Is it time to nationalise data?

National, local and city governments have surrendered the initiative on smart city projects by letting commercial companies hoover up data Citymapper, working closely with Transport for London (TfL), is trialling a new bus service in Central London which will use data to identify better routes….

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Prospering in the Third Age of Consumption

Prospering in the Third Age of Consumption

The Third Age of Consumption will be defined by capacity challenges covering cognitive, economic and resource limits – in this new era, business opportunities will be found in Experiences, Relationships and Algorithms. Kantar Futures’ J. Walker Smith and Andrew Curry provide five strategies for understanding and…

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What the WPP cyber hack can teach the advertising sector and how it can avoid further attack

What the WPP cyber hack can teach the advertising sector and how it can avoid further attack

The recent global Petya ransomware attack severely curtailed the operations of WPP and suddenly put advertising and marketing agencies clearly in the spotlight as potential targets for this growing cybercrime phenomenon. Those in the industry who thought only public and government organisations were under threat are having…

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Mobile Ads Need to be Thumb-Stoppers Not Show-Stoppers

Mobile Ads Need to be Thumb-Stoppers Not Show-Stoppers

The following is a guest contributed post by Alex Burn, Creative Director, Collective. There’s a lot of noise being made about how clients and agencies need to take a ‘mobile first’ approach when they’re planning campaigns that target Millennials and Generation Z consumers – but……

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