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KLPR @ WORK news, thought and inspiration

TFWA Singapore 2019: Travel Retail has to become more relevant

TFWA Singapore 2019: Travel Retail has to become more relevant

According to a report from Boston Consulting Group delivered at the Tax Free World Association (TFWA) Asia Pacific Conference in Singapore in May, the travel retail market has tripled in size since 2002. However, the rate at which passengers are spending has slowed the past…

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What Amazon needs to succeed in the real world is real people

What Amazon needs to succeed in the real world is real people

James Rix, CEO of 21st Century marketing agency group Crowdify, has helped some of the world’s biggest online on-demand services companies, and a growing number of e-commerce start-ups, find their audiences – and he has some advice for Jeff Bezos as Amazon expands its physical…

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TI Media Volkswagen campaign drives purchase consideration of e-Golf by 22%

TI Media Volkswagen campaign drives purchase consideration of e-Golf by 22%

Awareness of the Volkswagen e-Golf has leapt by 17% overtaking that of its competitors, such as Tesla and the Nissan Leaf, following a recent advertising campaign by TI Media. Meanwhile, purchase consideration grew by 22%, while those unlikely to buy the e-Golf fell by 7%.  The aim of…

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How to make a unicorn

How to make a unicorn

If you’re expecting a ‘Blue Peter’ style tutorial on how to turn a squeezy liquid bottle, some sticky back plastic and some felt into your very own cuddly unicorn, then I’d better explain (sorry if you know this already!) that a unicorn, in business terms, is a…

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The future’s bright, the future’s Mixed Reality

The future’s bright, the future’s Mixed Reality

How many times have you walked to work and had to pull out your phone to check train times, or been mid-conversation with a friend and gone to look up restaurant options for a brunch you’re planning? Or have you been in a business meeting…

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OmniServ is aiming for ‘Disability Confident Employer’ status — will you join them?

OmniServ is aiming for ‘Disability Confident Employer’ status — will you join them?

Airlines and airports should be welcoming disabled people – both as travellers and as staff, says Samantha Saunders, Head of Innovation & Regulatory Compliance at leading airport services provider OmniServ At OmniServ, we’ve started on a journey to become ‘Disability Confident’. If you don’t know…

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Luxury millennial powerhouse BURO 24/7 appoints Sophie Beresiner as Beauty & Style Director ahead of its flagship launch in the UK

Luxury millennial powerhouse BURO 24/7 appoints Sophie Beresiner as Beauty & Style Director ahead of its flagship launch in the UK

Award winning beauty journalist and Beauty Director of ELLE UK Sophie Beresiner to join globally renowned lux-media disruptor BURO 24/7 in newly-created Beauty & Style Director role As part of its expansion programme to recruit exceptional talent, luxury techmedia company BURO.Global has appointed Sophie Beresiner…

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Entrepreneurs join forces to launch next-gen marketing agency for fast-growth companies

Entrepreneurs join forces to launch next-gen marketing agency for fast-growth companies

New-style marketing group Crowdify, which has been designed to deliver the marketing needs of 21st century brands and fast-growth companies, has launched in the UK with an impressive roster of clients, including Tottenham Hotspur, NHS, ViaVan, HiyaCar, Modball and PureGym. A next-gen communications ecosystem built for the…

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Middle East shoppers value interaction – so give them the human touch

Middle East shoppers value interaction – so give them the human touch

There’s no doubting the enduring appeal of the Middle East in terms of its retail potential. You only have to look at The Dubai Mall – 5.9 million square feet of shopping paradise, home to more than 1,200 shops – to understand why millions of…

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BURO 24/7 signals new global direction with appointment of Kate Stephens as Editor-in-Chief

BURO 24/7 signals new global direction with appointment of Kate Stephens as Editor-in-Chief

Digital lifestyle content specialist Kate Stephens named Editor-in-Chief of BURO 24/7, signalling a new era for the globally renowned lux-tech destination   BURO.Global has appointed Kate Stephens Editor-in-Chief and Global Editorial Director of luxury tech media brand BURO 24/7. Stephens will lead the creative and editorial vision for the…

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