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Could AI Facial Recognition Combat Insurance Fraud?

Could AI Facial Recognition Combat Insurance Fraud?

Insurance fraud is big business. Last year, some 125,000 claims were detected in the UK, worth £1.3 billion, according to research by the Association of British Insurers. But could a new generation of AI (Artificial Intelligence) powered face and behaviour analysis software apps help detect…

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Is the digital ad industry turning a content corner?

Is the digital ad industry turning a content corner?

We live in an age of hyper media consumption. Whether as individuals or businesses, never before have we been presented with so many ways to communicate with each other.  People now have access to constant communication and, in the digital landscape, a seemingly never ending…

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Is soccer on TV match fit?

Is soccer on TV match fit?

Soccer on TV needs to up its game to keep viewers engaged if it is to survive in the digital age. It’s time for soccer clubs, sports broadcasters and producers to start thinking outside the penalty box and the goggle box, argues Megan Goodwin, joint…

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Grow your brand, don’t just tighten the noose

Grow your brand, don’t just tighten the noose

The big retailers’ festive ad campaigns show the power of telling an engaging story, but Time Inc’s UK trading director says brands need to remember that storytelling isn’t just for Christmas. It’s fair to say that use of data has transformed the media landscape over…

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Reaching the ‘selfie-aware’ – how brands should approach students

Reaching the ‘selfie-aware’ – how brands should approach students

Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes age.  Today’s students are students of life and they are way ahead of previous generations. They are more self-conscious than ever – or…

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Blackjack strengthens airport market research offering

Blackjack strengthens airport market research offering

Airport staffing, travel retail and experiential marketing specialist Blackjack Promotions says it has seen a “massive growth in demand” for market research services during the year to date, as clients focus on understanding how passengers use airports. In recent months, Blackjack has been awarded new…

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Acronis True Image backup fights ransomware with AI

Acronis True Image backup fights ransomware with AI

Acronis True Image software will use machine pattern learning to stay ahead of potential ransomware attacks by detecting suspicious behavior before files get corrupted. The software attempts to detect suspicious application behavior before files are corrupted. “Before, with Active Protection, we detected changes in files. We…

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Acronis Access Advanced Brings Sophisticated Security and Precise Control to Mobile Data Sharing

Acronis Access Advanced Brings Sophisticated Security and Precise Control to Mobile Data Sharing

Acronis, a global leader in hybrid cloud data protection for business and consumers, today announced the availability of Acronis Access Advanced 8.0 — the latest version of mobile file access, sync & share solution for enterprises. Acronis Access Advanced 8.0 introduces new features designed to increase…

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Don’t go with the flow – swim against the tide

Don’t go with the flow – swim against the tide

The biggest lesson of the past year is that everybody is looking for radical change. That’s why Trump won: Clinton offered incremental improvements, Trump offered change. Brands still haven’t realized this: they focus on minor tweaks and operate incremental course corrections. It’s worked before, why…

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How AI holds the key to making the internet safe

How AI holds the key to making the internet safe

Pioneers of new industry sector Viztech are taking the neural network technology behind iPhone X’s facial recognition system to a whole new level to deliver a range of applications including video detection to solve the growing crises in online extremist content and brand safety. David…

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