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KLPR @ WORK news, thought and inspiration

Bolder Bets are the Future for Brand Innovation

Bolder Bets are the Future for Brand Innovation

Consumers are increasingly having difficulty understanding the differentiating features of leading brands. The marketplace is more cluttered than ever, and meaningful innovation is harder, costlier and riskier. In the eyes of consumers, shelves are filled with look-alikes, leaving the door wide open for “disruptor” brands to…

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StreetPR invests 2% of turnover into quality control

StreetPR invests 2% of turnover into quality control

On top of carrying out its usual checks on ongoing campaigns, StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. Representing the face of a…

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Harrow & Green runs Selfridges Christmas Personalisation Pop-Up

Harrow & Green runs Selfridges Christmas Personalisation Pop-Up

Quirky personalised gift company Harrow & Green, which usually sells its products via its own website or ecommerce sites such as Notonthehighstreet.com, is again opening a present personalisation pop-up in iconic department store Selfridges on London’s Oxford Street. Shoppers searching for the perfect bespoke Christmas…

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TV Must Get its Game on – Or it’s Game Over

TV Must Get its Game on – Or it’s Game Over

Originally posted Broadcast Tech (page 10) September 2017   See also.. Cities Must Get Smarter With Data In Order To Survive  

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Putting the people in personalisation

Putting the people in personalisation

Personalisation is the latest weapon in the store wars, as the retail industry adapts to cater for the ‘experience economy’. Margin, for retailers and for the brands they sell, is being driven by the ability to excite and delight shoppers through retail theatre and experiential…

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How Multitasking Will Help You Maximise GDPR Compliance

How Multitasking Will Help You Maximise GDPR Compliance

Those businesses focusing solely on reviewing their customer data systems and processes before tackling their actual data could find themselves with little or no compliant data when the new rules kick in next May, says LolaGrove founder and CEO Robin Caller. Many organisations have already put together…

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Sizmek Agrees to Acquire Rocket Fuel; Media iQ Receives Investment

Sizmek Agrees to Acquire Rocket Fuel; Media iQ Receives Investment

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek-Rocket Fuel deal; Big investment round for Media iQ; Smaato and adsquare partnership; Taptica buys Adinnovation; Publisher optimisation tool launched by IAS; Appnext and Forensiq collaborate; Partnership…

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Glasgow Airport among best in county for disabled access

Glasgow Airport among best in county for disabled access

Glasgow’s airports have been ranked as some of the best in the country for disabled access. A new report by the Civil Aviation Authority (CAA) places both Glasgow Airport and Glasgow Prestwick among the top six in Scotland after it received a “very good” rating….

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Cities MUST get smarter with data in order to survive

Cities MUST get smarter with data in order to survive

Citymapper, working closely with Transport for London (TfL), is trialling a new bus service in Central London which will use data to identify better routes. Citymapper, working closely with Transport for London (TfL), is trialling a new bus service in Central London which will use…

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Left Handers Day: Who cares?

Left Handers Day: Who cares?

Left-handed, lefty, southpaw, mollydooker…whatever you call it (mollydooker is Australian slang, apparently), being left-handed could actually be a distinct advantage. Not just in sport, but in life and business too. And as a retailer, the dominant hand might determine which way people turn when they…

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