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KLPR @ WORK news, thought and inspiration

Clickmas is coming: How to create loyal customers beyond the checkout

Clickmas is coming: How to create loyal customers beyond the checkout

It’s the most wonderful time of the year and certainly one of the most competitive in retail. But as we enter the last period of a tumultuous year steeped in uncertainty from one day to the next, retailers are about to hit a ‘peak’ period…

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‘Use your loaf’: Bakers Basco boss warns consumers to stop panic buying

‘Use your loaf’: Bakers Basco boss warns consumers to stop panic buying

Paul Empson, General Manager of Bakers Basco, which supplies and manages an industry-wide bakery equipment solution for the UK’s biggest plant bakers to deliver bread and other morning goods across the country each day, is warning the general public to ‘use one’s loaf’ and avoid…

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“More deliberate purchasing” requires urgent step change in retail customer experience

“More deliberate purchasing” requires urgent step change in retail customer experience

The Covid-19 pandemic has thrown much of what we thought we knew about consumers’ shopping habits into somewhat of a whirlwind. The high street is still suffering from the fallout of a three-month hiatus and now the hospitality industry has experienced a further blow in…

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Don’t trick your customers this Halloween, treat them with spook-tastic content

Don’t trick your customers this Halloween, treat them with spook-tastic content

When I read that notonthehighstreet.com searches for Halloween are up 889% and already features in its top five search terms, I had to stop and think for a second: it’s still only just September, right? And we’re talking about 2020 – the year when Covid-19…

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Bakers Basco extends equipment theft awareness campaign to logistics managers and delivery drivers

Bakers Basco extends equipment theft awareness campaign to logistics managers and delivery drivers

Bakers Basco, the membership scheme set up by five of the UK’s largest plant bakers to provide and manage an industry-wide bakery equipment solution, is taking another step in its efforts to recover missing equipment by extending its awareness campaign direct to the delivery drivers…

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How three entrepreneurs revolutionised the retail customer experience post-purchase

How three entrepreneurs revolutionised the retail customer experience post-purchase

Five years ago, three Munich-based entrepreneurs had the vision to fill a significant gap in customer experience. Their aim was to transform the post-sales phase, arming brands with the tools to create an unforgettable operations experience (OX).   Today, the start-up has exceeded expectations through a…

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One size doesn’t fit all: A great customer experience needs to factor in both customer and brand requirements

One size doesn’t fit all: A great customer experience needs to factor in both customer and brand requirements

parcelLab founder and CEO Tobias Buxhoidt and guest speaker Emily Pfeiffer, Senior Analyst at Forrester discuss in a new webinar how putting the customer’s needs first enables retailers to reap the benefits of an engaging post-sales customer experience that breeds loyalty.  Retailers need to step into their customers’…

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When silence isn’t golden: 6 tips for reducing WISMO

When silence isn’t golden: 6 tips for reducing WISMO

Surely you’ve heard about WISMO? This acronym maybe hasn’t quite made its way into every retailer’s vocabulary yet but it is something that all online shops have to deal with on a daily basis, and it’s becoming more and more popular in the world of…

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Track & Trace shouldn’t be a cop out, it’s time for retailers to take control

Track & Trace shouldn’t be a cop out, it’s time for retailers to take control

Ask any retailer what the most important part of their online retail strategy is, and I bet the phrase ‘optimal shopping experience’ comes up. Retailers claim they want to offer their customers an optimal shopping experience, but sadly few deliver on this promise. Many think…

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Bakers Basco equipment recovery visits up 112% year-on-year

Bakers Basco equipment recovery visits up 112% year-on-year

Bakers Basco, the membership scheme set up by five of the UK’s leading plant bakers to provide and manage an industry wide bakery equipment solution, has reported a 112% year-on-year increase in visits made by its dedicated recovery team to reclaim equipment which has been delayed, lost or stolen, causing…

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