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KLPR @ WORK news, thought and inspiration

Why PAMCo is a catalyst for change

Why PAMCo is a catalyst for change

“In any rational world, there should now be a renaissance in sophisticated media planning rather than mere trading and the pressing of the social media digital default button.” This was renowned media journalist and commentator Raymond Snoddy’s reaction to the recent launch of PAMCo – Audience Measurement for…

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Are resellers ready for the race to multicloud?

Are resellers ready for the race to multicloud?

Multicloud is here to stay and could offer resellers a chance to stand out from the crowd if they can rise to the challenge, says Ed Smith, Head of Sales, EMEA at Megaport. If anyone was in any doubt that multicloud was heading for the…

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Turning a gamble on gaming into a safe bet

Turning a gamble on gaming into a safe bet

Books, films, TV series, board games, computer games, even famous people – all of them have proved to be great sources for online gaming titles. Just look at the licensed properties you can play on the major online gambling sites… But it’s important for developers…

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The pros and cons of licensing costumed characters

The pros and cons of licensing costumed characters

Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping…

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How Paris and IRM turned Millennials into ambassadors for the city

How Paris and IRM turned Millennials into ambassadors for the city

Firmly on tourists’ must-see list, there’s no doubting the enduring status of Paris as one of the world’s most popular and beautiful capitals. Well, at least that’s what you’d think. But never one to rest on its laurels, the Paris region realised that it was…

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How to get your wedding-ready body in less than 3 months

How to get your wedding-ready body in less than 3 months

Is your big day fast approaching but still want to shift a few pounds? Stuart Taylor, Founder of PerfecTone shares some last minute advice for blushing brides-to-be on how to get your wedding body. It’s the moment you’ve been dreaming of since you were a little girl. It’s the day that you will remember forever. It’s that once in a…

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28 brands using AI to enhance marketing [infographic]

28 brands using AI to enhance marketing [infographic]

AI is a hot topic in the world of marketing. It is timely, therefore, that we stumbled across a new infographic that looks at the present and projections for AI in marketing. Check it out below for the latest stats plus 28 best practice examples…

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On-demand laundry and dry-cleaning start-up Zipjet takes StreetPR for a spin

On-demand laundry and dry-cleaning start-up Zipjet takes StreetPR for a spin

Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women…

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How the food and hospitality industry can spice up its marketing

How the food and hospitality industry can spice up its marketing

Brand ambassadors, face-to-face marketing and experiential activations can deliver major benefits for restaurants and fast-food chains, driving footfall and engaging new audiences, says Dorian Payne, Head of Operations at StreetPR In the hospitality industry, restaurants and fast-food operators are used to the idea of hiring…

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Focusing on fan experience to satisfy millennials

Focusing on fan experience to satisfy millennials

Stadiums, venues and events organisers need to up their game if their offer is to appeal to millennials, says Dorian Payne, head of operations at StreetPR. Marketers usually presume millennials only communicate via digital channels – but while it’s true that they love their mobiles…

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