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KLPR @ WORK news, thought and inspiration - page 56

Effective entertainment: the rise of smart product placement online

Effective entertainment: the rise of smart product placement online

Quality entertainment content and product placement are merging like never before to give brands a new edge online, explains Tim Dams, editor of Televisual Magazine The world of traditional TV advertising and sponsorship has always been heavily regulated, and brands have learned to work within…

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Why branded video is about so much more than production

Why branded video is about so much more than production

FMG’s Head of Video Rob Crombie looks at what you need to do to get the most out of your video With video content becoming an increasingly important part of the marketing mix, brand owners are finding themselves faced with an almost bewildering array of…

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Owned vs paid-for: where placement falls flat

Owned vs paid-for: where placement falls flat

The recent release of Australian director Baz Luhrmann’s film, The Great Gatsby, has drawn a tide of column inches. Surprisingly, however, this has not solely been for its screenplay and sumptuous cinematic experience, but also because it appears to have set a new benchmark for…

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Mobile marketing – why it’s time to get personal

Mobile marketing – why it’s time to get personal

Beyond the screen, our mobile devices are reflections of ourselves. They are mirrors for who we are, what we care about, how we spend our time, who we want to be. These vivid reflections are based on the apps we download to the information we…

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SEO vs Content- Why you should stop trying to second-guess Google

SEO vs Content- Why you should stop trying to second-guess Google

As Google unleashes its latest Penguin 2.0 algorithm to crack down on search spam, Julia Hutchison head of content at group FMG, argues that it’s time to stop trying to ‘game’ the search engine and concentrate on engaging sharable content targeted at your key audience…

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Campaigns Panel: Game on for brands

Campaigns Panel: Game on for brands

Both GE and Dodge have recently turned to play, with both brands launching games to engage consumers. For GE, Wonderground is all about urban scavenger hunts, while Dodge has developed Defiance, a hybrid games/TV series featuring storylines which co-exist in a TV drama series and in an online game….

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Why brands need to be taking gaming seriously as a media channel

Why brands need to be taking gaming seriously as a media channel

The explosion of casual gaming and mobile devices is pointing towards a perfect storm for advertisers. Oscar Diele, Vice President of Global Brands at Spil Games, looks at why brands need to be taking gaming seriously as a media channel. Despite huge growth, gaming is…

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Gaming is good for you: Why marketers need to re-evaluate the ad value of gaming

Gaming is good for you: Why marketers need to re-evaluate the ad value of gaming

Despite our preconceptions about gaming in many cases it goes beyond the simple yearning for entertainment, often fulfilling a deeper need. The education sector has long been talking about the benefits of introducing gaming elements into the classroom to help students engage and learn better….

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Marketing strategy – the long and the short of it

Marketing strategy – the long and the short of it

Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. By Mark Inskip….

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Why brands must invest in building their online personality

Why brands must invest in building their online personality

Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. This means that…

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