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KLPR @ WORK news, thought and inspiration - page 56

Blackjack unveils iCademy learning management tool

Blackjack unveils iCademy learning management tool

Travel-retail and experiential specialist Blackjack Promotions has unveiled a new learning management system tool. The iCademy online tool is aimed at training its ambassadors with tailored learning paths and giving clients complete reassurance of their brand knowledge. iCademy will enable Blackjack Promotions to monitor and…

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FACT-Finder bolsters e-commerce offering with acquisition of PrismaStar

FACT-Finder bolsters e-commerce offering with acquisition of PrismaStar

A leading e-commerce search and navigation specialist, FACT-Finder, is bolstering its footprint in the UK with the acquisition of PrismaStar, the UK’s award-winning provider of Guided Selling Solutions for e-commerce retailers. The acquisition complements FACT-Finder’s current offering, providing a foothold in the UK market and a…

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How technology is changing the face of customer service

How technology is changing the face of customer service

However much Experiential, Travel Retail, Customer Service and Logistics have changed over the years, they all still require the same thing to succeed: the human element. This has always been the way and will long continue to be so. What has developed at a particularly…

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Brand Marketers Need to Align TV with Mobile for Greater Reach and Effect

Brand Marketers Need to Align TV with Mobile for Greater Reach and Effect

While TV remains a trusted mass-market media vehicle with the broadest reach, the rise of video consumption on mobile devices has presented new opportunities for marketers to influence audience behaviours.  However, this shift in consumer media viewing habits has also made it even more difficult…

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How online retailers can avoid getting left out in the cold this Christmas

How online retailers can avoid getting left out in the cold this Christmas

With Christmas looming large on retailers’ horizons, the attention of e-commerce teams everywhere will be turning to how they can maximise the impact of their online activity over the course of this year’s festive period. However, with more and more shops and brands coming online,…

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Technology is transforming experiences, but are brands keeping pace?

Technology is transforming experiences, but are brands keeping pace?

Will Northover, client services manager at specialist experiential agency Blackjack Promotions, argues that the latest technologies and gadgets are revolutionising experiential. By now, almost everyone must have heard of Oculus Rift. For those who haven’t, I’m talking about the virtual reality headset for 3D gaming….

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Top 5 trends in digital media for 2015

Top 5 trends in digital media for 2015

May the odds be ever in your favour.” – The Hunger Games Predicting the future is never easy, but it’s always interesting – regardless of whether you’re envisioning a chilling dystopia or a brave new world. 2015 is going to be a bit of both…

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10 Tools to Ensure Online Retailers don’t Miss Out on Vital Sales this Christmas

10 Tools to Ensure Online Retailers don’t Miss Out on Vital Sales this Christmas

Now that Black Friday and Cyber Monday are out of the way, the annual Christmas buying rush has well and truly begun. With more and more customers opting to do their gift shopping online, e-tailers should ensure that their customers are able to find what…

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The problem with Amazon? It’s trying to be too cool

The problem with Amazon? It’s trying to be too cool

Amazon’s losses were almost $400m down on last year. The retail giant’s third-quarter financial earnings report showed dramatically increased sales, but surprise losses of over $400m. It got me thinking. Why do people buy from Amazon today? Two reasons spring to mind: 1. Convenience: customers know they will find everything…

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How technology is changing the face of customer service

How technology is changing the face of customer service

However much Experiential, Travel Retail, Customer Service and Logistics have changed over the years, they all still require the same thing to succeed: the human element. This has always been the way and will long continue to be so. What has developed at a particularly…

Continue reading →

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