Telephone: +44 (0)20 89965061 | Email: kelly@klpr.biz

KLPR @ WORK news, thought and inspiration - page 56

Go with the skip

Go with the skip

Many advertisers still view skippable advertising as something of a death knell – and why not, when in theory it gives consumers the option to engage with as little of their hard work and creativity as possible? says Leon Siotis*. However, savvy brands are realising…

Continue reading →

Think hard before you jump down the app route

Think hard before you jump down the app route

As eBay celebrates the fifth anniversary of its app, Fadi Shuman, CEO, Pod1, uncovers some worrying data that shows that most retail apps are expensive white elephants – and offers some thoughts on how to avoid your’s turning into such a preposterous pachyderm At the time…

Continue reading →

Annoying Ads Are a Dying Breed

Annoying Ads Are a Dying Breed

“Don’t accept the old order. Get rid of it.” -Johnny Rotten, Sex Pistols Since the very first banner ad debuted in 1994, online ads have been designed to be disruptive. Early banner ads were blinking, jumping screaming distractions that were a necessary evil to subsidize great (and…

Continue reading →

Why ad skipping is the future of digital advertising

Why ad skipping is the future of digital advertising

Skipping ads online is undoubtedly a common activity now. Since 2010 when YouTube first introduced the option, consumers have grown accustomed to being able to click past ads they don’t wish to see after just five seconds. Because of this, advertisers increasingly have the opportunity…

Continue reading →

Can’t afford not to play

Can’t afford not to play

The statistics don’t lie: gaming sites really do produce better return on investment for online advertisers. A recent report by MediaBrix, an ad network for mobile and social gaming, shows that video ads associated with gaming sites generate an average Click Through Rate (CTR) of…

Continue reading →

Content isn’t maximised unless it works cross platform

Content isn’t maximised unless it works cross platform

For the past three or four years, mobile has been purported to be the next big thing for everything from publishing to ecommerce. But it is only now that it is finally reaching critical mass, particularly in terms of the profitability of m-commerce, and having…

Continue reading →

Why the human touch still counts in experiential

Why the human touch still counts in experiential

“Digital communication is no substitute for human connection through travel” were the words uttered recently by Simon Lloyd, marketing director at Virgin Atlantic. It’s a sentiment that I strongly believe applies not just to the travel sector, but is a point that all brands should…

Continue reading →

SPORTS EVENTS: Tapping into passion

SPORTS EVENTS: Tapping into passion

David Roberts, group account director, Multiply The one thing that unites all sports lovers in Britain, and brings them under one neat umbrella for the brands wishing to target them, is passion. We as a nation are incredibly emotional about our sport. To indulge in…

Continue reading →

Brands & editors – two peas in a pod

Brands & editors – two peas in a pod

Carla Faria, UK Solutions Director, Say Media outlines how brands can partner with publishers and passionate content creators. Background: The new publishing landscape Today’s publishing industry is in a constant state of unrest. As traditional print publishers seek to save their titles through resting, merging,…

Continue reading →

Stop killing my flow: why disruptive ads are a dying breed

Stop killing my flow: why disruptive ads are a dying breed

As content and commerce become ever more intrinsically linked, more than ever advertisers are seeking ways for their creative output to exist naturally alongside editorial content – with the holy grail being – the ability to create a -seamless flow between the two. Until now…

Continue reading →

Page 56 of 59 ← First ... 54 55 56 57 58 ... Last →