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KLPR @ WORK news, thought and inspiration - page 53

Secrets of the stylish: top interiors tips

Secrets of the stylish: top interiors tips

Good design is like putting together an outfit: have one statement item and build everything else around it. So say the people in charge of photographing and styling some of the most mouthwatering interiors in the world. What tricks can they share with us when…

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Companies Need to be doing More than Simply Paying Lip-Service to Data Quality

Companies Need to be doing More than Simply Paying Lip-Service to Data Quality

Too many businesses are viewing ‘Big Data’ as merely a trend and are not extracting long-term value from it. This has been evident for some time but it has now been highlighted by comprehensive research we have undertaken, which raises questions about the lack of…

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Drivers for growth in the online grocery market in 2014

Drivers for growth in the online grocery market in 2014

With the ease of purchasing food with one click, picking it up in store or getting it delivered straight to your door, more and more consumers are profiting from online food retailing. eFood is attracting the attention of customers, retailers and investors across Europe. The…

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The future of (e)commerce

The future of (e)commerce

Just a year ago everyone was talking about omnichannel and multichannel because we were certain that retailers needed to be online. Today, this is equally true the other way round. While the debate over omnichannel and multichannel rages on, thousands of new strategies and marketing…

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2014 Trends: Craft Matters Again

2014 Trends: Craft Matters Again

Over the past 10 years we’ve seen the industrial revolution of advertising. Broadband gave hundreds of millions near-instant access to information and entertainment, and mobile allowed them to take that content with them. It’s no surprise then that we’ve seen an almost incomprehensible amount of…

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The Year of Mobile – Finally!

The Year of Mobile – Finally!

For the best part of the past three or four years we’ve been hearing the same thing – that whatever the year in question, it is finally ‘the year of mobile’, writes Fadi Shuman, managing director of Pod1. But until now, these statements have tended to hold little…

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Spil Games – A Day in the life

Spil Games – A Day in the life

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BrightRoll and Nielsen announce strategic partnership to drive digital video audience measurement

BrightRoll and Nielsen announce strategic partnership to drive digital video audience measurement

New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console   SAN FRANCISCO – December 12, 2013 – BrightRoll, the industry’s only independent and unified programmatic video advertising platform, today announced a strategic agreement with Nielsen,…

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How Student@Home is tackling the digital divide

How Student@Home is tackling the digital divide

As nominations flow in for the 2013 Everline Future 50, we revisit a 2012 alumnus that’s had a significant year. What a year 2013 has been for Student@Home. Back in November 2012, we were just starting out on our path to tackle the digital divide….

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Could Christmas TV ads work just as well online?

Could Christmas TV ads work just as well online?

The annual Christmas TV commercial is an important point in the calendar year for advertisers and consumers alike, but will we ever see the day where one of the big retail brands bypass TV all together and launch their Christmas campaign purely online? Paps Shaikh,…

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