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KLPR @ WORK news, thought and inspiration - page 53

The barbell strategy: equally weighted, or time to take sides?

The barbell strategy: equally weighted, or time to take sides?

Digital advertising is at an important oil and water moment, where two different strands of the industry are starting to emerge. On one hand you have the online ad companies that are media based (ie, ad networks, or companies that started off as publishers and…

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David Woods plans speciality bread brand after Fornaia buy

David Woods plans speciality bread brand after Fornaia buy

Own-label supplier David Woods Baking is looking to launch a speciality bread brand. The company, which supplies pastries and speciality bread to in-store bakeries, is considering the move after completing it’s acquisition of London-based European bread specialist La Fornaia bakery earlier this year. Originally Posted…

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Whither Vine for brands?

Whither Vine for brands?

You’ve probably seen people creating some ingenious six-second video masterpieces on Vine. But should your brand be embracing it or keeping it at arms length? asks Rob Crombie*. For me the answer is simple: ‘Embrace away’.  In fact, wrap yourself in it like some kind of, I…

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Saw it on the grape-VINE: how brands are using six-second videos

Saw it on the grape-VINE: how brands are using six-second videos

By now everyone should know what Vine is, and you’ve probably also seen people creating some ingenious six-second video masterpieces. But should your brand be embracing it or keeping it at arms length? For me the answer is simple: “Embrace away”.  In fact, wrap yourself…

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How to reinvent a bricks and mortar technology store experience

How to reinvent a bricks and mortar technology store experience

Until recently, it was difficult to differentiate one consumer technology store from the next in the US – they all sold more or less the same products and provided the same level of service. Fast forward. Today, many businesses are aggressively searching for ways to…

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Content’s Ten Commandments

Content’s Ten Commandments

Content marketing continues to rise in importance for marketers, with one recent piece of research by Content Marketing Agency Seven claiming that 80% of senior marketers view owned media as either effective or very effective at delivering return on investment for their brands. Indeed, for…

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Five ways to jumpstart your creativity

Five ways to jumpstart your creativity

We all get into a mental rut sometimes. This is usually accompanied by a cloying sameness: the same commute, the same magazines, the same pictures of someone else’s dessert flowing through your Facebook page (sigh). Creativity really doesn’t prefer to manifest itself under those kinds of conditions….

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A shake up for creativity

A shake up for creativity

We all get into a mental rut sometimes. The same commute, the same magazines, the same pictures of someone else’s dessert flowing through your Facebook page (sigh). Creativity really doesn’t prefer to manifest itself under those kinds of conditions, says Peter Rivera*. To remain as creative…

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The do’s and don’ts for online video

The do’s and don’ts for online video

Video is one of the most versatile and valuable tools that modern marketers can have in their box of tricks. It enables you to craft a message that you’re happy with and enables that message told the way you want to tell it, consistently and…

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Native advertising: why it’s marketing’s hottest topic right now

Native advertising: why it’s marketing’s hottest topic right now

Native advertising is the phrase on everyone’s lips in digital circles right now. A glance at the agenda for The Guardian’s forthcoming Changing Advertising Summit is proof enough; in its agenda summary it states that native advertising “has arrived and is getting the industry excited”….

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