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KLPR @ WORK news, thought and inspiration - page 53

BrightRoll CEO highlights commitment to tackling key industry issues

BrightRoll CEO highlights commitment to tackling key industry issues

On April 30th, BrightRoll founder and CEO Tod Sacertodi took the stage at the BrightRoll Video Summit (BRVS) to an audience of more than 700 brand marketers, agencies, publishers, and ad tech influencers, where he highlighted his commitment to building “a programmatic future” by addressing…

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US Technology Bank provides $20,000,000 in credit facilities to Say Media, Inc.

US Technology Bank provides $20,000,000 in credit facilities to Say Media, Inc.

Opus Bank, an FDIC insured California-chartered commercial bank, has today announced their intention to provide Say Media $20,000,000 in credit facilities following a competitive pitch against a number of other lenders and was awarded the transaction as a result of its deep understanding of Say’s…

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Three goes social at Snowbombing

Three goes social at Snowbombing

Mobile network Three worked with festival organiser Broadwick Live to take its ‘Feel At Home’ message to the Austrian Alps earlier this month. Three’s strategy at this year’s Snowbombing targeted the thousands of young, cool hipsters via Twitter, Instagram and Facebook that attended the week-long festival….

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Cadbury and Blackjack partner for Heathrow and Stansted promotions

Cadbury and Blackjack partner for Heathrow and Stansted promotions

Confectionery brand Cadbury has partnered with Blackjack Promotions for its latest “Say it with Chocolate” in-store promotion at London Stansted and London Heathrow terminal five. The activity runs from April 15 to June 30 at London Stansted and between September 2 and November 17 at…

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Mobiles are the new showrooms

Mobiles are the new showrooms

The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know. “Customers coming into…

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Ahrens + Sieberz boosts mobile sales by 125%

Ahrens + Sieberz boosts mobile sales by 125%

Garden centre chain achieved mobile results using new search function European gardening products outlet Ahrens + Sieberz has seen a 36% uplift in sales conversion rates from its online shop following the implementation of an improved search function. The solution was implemented by ecommerce experts FACT-Finder. Each customer…

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Everything you need to know about programmatic video advertising

Everything you need to know about programmatic video advertising

Programmatic is arguably one of the biggest developments in the digital advertising space. When it comes to video advertising, programmatic is beginning to take off, with programmatic video ad sales in EU-5 reaching €226m in 2014, according to eMarketer, and expected to soar 63.5% this year…

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Say Media tops IPA Media Owner 2015 survey for ‘innovative, creative solutions’ and ‘high quality of responses to brief’

Say Media tops IPA Media Owner 2015 survey for ‘innovative, creative solutions’ and ‘high quality of responses to brief’

London, UK – April 15, 2015 – Say Media has been voted as the top company with the highest quality of responses to briefs and delivering innovative, creative solutions, in the annual IPA Media Owner Spring 2015 Survey. Say Media scored the highest for innovative,…

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Brands still opaque about relationships with publishers

Brands still opaque about relationships with publishers

Brands are still being opaque about their relationships with publishers which is losing them trust of customers, according to David Lerman, co-founder and CTO of Say Media. Speaking on a recent panel during Advertising Week Europe, Lerman was joined by Gary Knight, commercial content director…

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Native advertising – do we really know what it is?

Native advertising – do we really know what it is?

In the new age of content, jargon is plentiful. The advertising industry is rife with numerous intricacies and a befuddling number of buzzwords and acronyms that we are all trying to get our heads around. Do we really need another one? Whether you like it…

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