The train operator is encouraging children and families to release their inner artist and get involved colouring their own landscape, and is taking the giant board to key attractions on the FGW route network.
First Great Western’s campaigns manager Jamie Anderson said: “Showcasing the key destinations we serve across the South West, we invite you and your community to colour your area, or anyone else’s, and help us to champion the vibrant scenes and vivid landscapes we serve.”
The bespoke tour, devised by agency Blackjack Promotions, kicked off on March 14 at Jamie Oliver’s Fifteen Spring Fayre in Watergate Bay, Cornwall.
The tour will stop off at further events and locations throughout the year including, the Devon County Show from May 21-23, the Bath and West Show from May 27-30, The Royal Cornwall Show from June 4-6 and Henley Festival from July 8-12. Further tours will take place in August.
Originally posted Event Magazine 17 March 2015