Luxury pudding maker Gü will be sweetening the travel experience for passengers departing on Virgin Atlantic flights from Gatwick Airport this month by giving away its desserts.
Mini pots of Gü’s Passion Fruit Mousse will be distributed by brand ambassadors at the Virgin Atlantic check-in area in Gatwick Airport’s South Terminal on March 25, 26 and 27.
The campaign is being managed for Gü by promotional marketing agency Blackjack, which specialises in retail promotions, particularly in the airport environment.
A spokesperson for Gü says the brand is aiming to “surprise and delight Virgin Atlantic’s passengers, sending them off on their journey with one of our rather delicious fruity puds. The campaign also supports our partnership with VAA as one of the airline’s official dessert suppliers.”
Natalie Riches, account director at Blackjack Promotions, adds: “Airports offer a great environment for brands to target a wide range of travellers. This product sampling campaign will provide a valuable boost to Gü’s engagement with the lucrative ABC1 demographic group.”
Originally posted Promo Marketing Magazine 11 March 2015