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KLPR @ WORK news, thought and inspiration - page 57

In a globally mobile work force, international education is key

In a globally mobile work force, international education is key

The reality for educators is that it’s a global world and we as educators owe it to our students to ensure we are equipping them with all the tools they need to survive in that environment. For this reason, the focus on graduate and postgraduate…

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Technology is transforming experiences, but are brands keeping pace?

Technology is transforming experiences, but are brands keeping pace?

Will Northover, client services manager at specialist experiential agency Blackjack Promotions, argues that the latest technologies and gadgets are revolutionising experiential. By now, almost everyone must have heard of Oculus Rift. For those who haven’t, I’m talking about the virtual reality headset for 3D gaming….

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What millennials read and why

What millennials read and why

“Never trust anyone who has not brought a book with them.” – Lemony Snicket Given millennials’ love of short-form video, Instagram, hyperlapses, tweets and the gamification of everything we touch, it’s easy to believe they don’t read long-form media. But it’s simply not true. In fact, according to Crowd…

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Will digital be the decider in this year’s elections?

Will digital be the decider in this year’s elections?

Liberty’s too precious a thing to be buried in books…” – Mr. Smith Goes to Washington October is THE huge month in terms of political advertising, with most of it going to TV – especially at the statewide and local level. Problem is, voters’ media…

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On the Social-Mobile web, we’re all one percenters

On the Social-Mobile web, we’re all one percenters

“Any sufficiently advanced technology is indistinguishable from magic. -Arthur C. Clarke The One Percent Rule of Internet culture goes something like this: 1% of users in any given community actively create new content, while the other 99% only view it. But on the new social-mobile Web,…

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The sharing economy is here to stay – and it changes everything

The sharing economy is here to stay – and it changes everything

“I have a theory that selflessness and bravery aren’t all that different” – Divergent I recently took a trip to Montana, and noticed something I haven’t seen in many years: hitchhikers. How could they, I thought, risk getting into a car with a complete stranger? And…

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The 5 myths of viral content

The 5 myths of viral content

Anyone in the business of digital media knows that the Holy Grail of content is creating something that goes “viral.” If you’ve ever created a video, an article or a brand campaign that’s taken off and been shared exponentially, it’s exhilarating. It’s also very, very…

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Why Mobile Programmatic Is The Future

Why Mobile Programmatic Is The Future

In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion that its is now driving the programatic sector.  According to the IAB UK’s recently released digital ad spend report mobile video advertising…

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Why technology is digital media’s mystery box

Why technology is digital media’s mystery box

Lawrence Horne, UK Director, Say Media looks at how incredible creativity in digital media is being unlocked by technology and how the intersection of technology and publishing is what’s driving the media companies of the future. In 2007, legendary director and screenwriter J.J. Abrams (creator…

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Native advertising. More media jargon?

Native advertising. More media jargon?

In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, viewability, The Internet of Things… The advertising industry is rife with a befuddling number of buzzwords and acronyms that we are all trying to get our heads around. Do we really need…

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