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KLPR @ WORK news, thought and inspiration - page 54

The big rules of Big Data – how using your online data can optimise your customers’ experience

The big rules of Big Data – how using your online data can optimise your customers’ experience

A recent study by leading management consulting company McKinsey & Co confirms what so many of us already know – that Big Data is big news. In this article, Carsten Kraus, from Fact-Finder, explains how retails may get the most from Big Data. The report,…

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Breaking the Campaign Addiction

Breaking the Campaign Addiction

Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. This means that…

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How mobile transformed the gaming sector

How mobile transformed the gaming sector

The wide reaching popularity of games such as Angry Birds or Candy Crush, coupled with the rapid adoption of tablets and smartphones in several markets, have ensured that gaming is now available everywhere and very much part of our everyday lives. On top of this,…

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How traditional ad techniques continue to influence the digital landscape

How traditional ad techniques continue to influence the digital landscape

Lately, I’ve heard lots of talk in our industry about how digital advertisers are beginning to really take a look back at traditional methods and apply them to their work. Why do I say this? Because the online advertising landscape is so cluttered and crammed…

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All power to gaming

All power to gaming

One in four of the world’s population regularly accesses games on the Internet, while in the US alone there are 145 million casual gamers – around 50% of the population – according to a recent report from global strategy consultants Roland Berger. And this already…

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Branded video content: give the people what they want!

Branded video content: give the people what they want!

I was recently involved in a client discussion about producing an online video series based around a list of the company’s services. To cut a long story short, at the end of the meeting everyone agreed that, as consumers themselves, if the project were to…

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Why online gaming is set for massive growth in the coming years

Why online gaming is set for massive growth in the coming years

Online gaming is on the rise, presenting a huge opportunity for savvy marketers in the process. Age Sluis, Director Advertising Europe, Spil Games, looks at the current trends around this growing medium. According to a recent report from global strategy consultants Roland Berger, one in…

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Game On

Game On

Despite huge growth, gaming is still seen by many as having a niche audience. The reality, however, is that this couldn’t be further from the truth. Figures released in March by comScore showed that, of the entire internet population of 1.5bn people, on average, 645m…

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Go with the skip

Go with the skip

Many advertisers still view skippable advertising as something of a death knell – and why not, when in theory it gives consumers the option to engage with as little of their hard work and creativity as possible? says Leon Siotis*. However, savvy brands are realising…

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Think hard before you jump down the app route

Think hard before you jump down the app route

As eBay celebrates the fifth anniversary of its app, Fadi Shuman, CEO, Pod1, uncovers some worrying data that shows that most retail apps are expensive white elephants – and offers some thoughts on how to avoid your’s turning into such a preposterous pachyderm At the time…

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