Telephone: +44 (0)20 89965061 | Email: kelly@klpr.biz

KLPR @ WORK news, thought and inspiration - page 54

Why imitation is better than innovation when creating a great online retail experience

Why imitation is better than innovation when creating a great online retail experience

It’s always great to innovate. It can help to take your business to the next level and create a real point of difference against your rivals. However, if you’re developing your retail business online, don’t be tempted to run before you can walk. You’ve built…

Continue reading →

Gü gives Virgin Atlantic passengers their just desserts

Gü gives Virgin Atlantic passengers their just desserts

Luxury pudding maker Gü will be sweetening the travel experience for passengers departing on Virgin Atlantic flights from Gatwick Airport this month by giving away its desserts. Mini pots of Gü’s Passion Fruit Mousse will be distributed by brand ambassadors at the Virgin Atlantic check-in…

Continue reading →

First Great Western takes giant colouring-in board on tour

First Great Western takes giant colouring-in board on tour

  First Great Western (FGW) is taking a giant colouring-in board on tour to showcase the great destinations across the South West. The train operator is encouraging children and families to release their inner artist and get involved colouring their own landscape, and is taking…

Continue reading →

How to combine online and offline sales channels effectively

How to combine online and offline sales channels effectively

Bricks-and-mortar retailers are increasingly being challenged by online retailers. But they won’t win the battle if they just join the ecommerce industry. In order to increase market share again, retailers need to combine online and offline sales channels effectively. Here’s how. Fact-Finder, a European search…

Continue reading →

Why Premium Publishers Should Embrace Private Marketplaces

Why Premium Publishers Should Embrace Private Marketplaces

Why Premium Publishers Should Embrace Private Marketplaces and the 7 Questions They Need to Ask Digital video advertising has grown from a fledgling industry into one worth over €1B in 2013, and programmatic video ad sales in EU-5 are tipped to reach €369m by the end of 2015….

Continue reading →

Bin the Banner!

Bin the Banner!

As the original online advertising medium – the banner ad – hits 21, I think that it’s time for it to retire ungracefully. Although 21 is usually the age many of us launch a career, it’s definitely time for the banner ad to call it…

Continue reading →

The Right Content Holds the Key to Reaching Millennials

The Right Content Holds the Key to Reaching Millennials

If you want to market successfully to the current crop of 18 to 34-year-old Generation Y-ers – those all-important millennials – then content is king, but not just any content. As digital natives, who know their way around the internet and social media blindfolded, millennials…

Continue reading →

Searching for the best Super Bowl experience

Searching for the best Super Bowl experience

Will Northover, account director at Blackjack, reveals his pick of the live activity around this year’s gridiron spectacular, NFL Super Bowl XLIX. Attracting a record 111.5 million TV viewers last year, the Super Bowl, the culmination of the American Football season, is simply the biggest…

Continue reading →

The art and science of building virally aware websites

The art and science of building virally aware websites

Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say…

Continue reading →

Smooth landings at Heathrow’s new terminal

Smooth landings at Heathrow’s new terminal

How an airport service provider played an instrumental role in the smooth running of Heathrow Terminal 2   Heathrow Airport’s new $2.5bn (£1.65bn) terminal, officially known as the Queen Terminal, opened its doors on 4 June 2014, and is home of the Star Alliance, a…

Continue reading →

Page 54 of 70 ← First ... 52 53 54 55 56 ... Last →