Substance should always win out over style, right? However, in the digital world – where you have literally (milli) seconds to grab someone’s attention – first impressions still count. People make snap judgments all the time in daily life, forming lasting first impressions of people,…
FACT-Finder’s Kevin Sparks reveals seven ways retailers can mobile-optimise their websites to boost high-street visits and sales. It’s amazing to still think that many recognised brands say they put the customer at the centre of everything they do. These are the same brands that generate…
OmniServ, a subsidiary of ABM and one of the UK’s leading airport service contractors, is expanding its service portfolio through a new partnership with Japan Airlines (JAL) to provide check-in services at Heathrow Terminal 3. Through the new partnership, OmniServ will provide staff to manage…
The most successful ever earned media marketing campaign for drinks giant Bacardi, devised and run by Broadwick Live, has won gold in the Best Production of an Event for Consumers category at the Ex Awards in San Francisco. “The Bacardi Triangle was a bold idea…
The first step to running programmatic video advertising is to find a DSP (demand side platform) that allows you to manage, optimise and report on your campaigns. Keep in mind that you may choose to manage your own campaigns or you may choose a technology partner who…
The NY Times’ Snow Fall piece that debuted in 2012 set a standard for what was possible for a feature-article layout in digital – but it took six months and north of $100,000 to make. Fast-forward to 2015 and now we’re able to create those beautiful digital…
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” – David Ogilvy Ogilvy, once dubbed the ad industry’s ‘most sought-after wizard’, was rarely short of a pithy comment or…
In this newly created role, Cassar’s remit will be to develop strategic partnerships internationally and continue to grow the community of digital brands on the Tempest platform. Based in Montreal, Cassar, who has been leading Say Media’s sales internationally for the past eight years, will…
here are various ways to build out inventory. Producing your own content is the most obvious path, but building a publishing platform is often a more efficient route to mass reach. Facebook’s recent launch of Instant Articles illustrates how even the largest of tech giants see the…
Ian Priestman, head of experiential at Blackjack Promotions reveals how the key learnings from travel retail and experiential marketing can be combined to form a powerful engagement tool. Travel retail is now big business, with airports quickly developing into favourite shopping destinations for consumers with the…