May the odds be ever in your favour.” – The Hunger Games Predicting the future is never easy, but it’s always interesting – regardless of whether you’re envisioning a chilling dystopia or a brave new world. 2015 is going to be a bit of both…
Now that Black Friday and Cyber Monday are out of the way, the annual Christmas buying rush has well and truly begun. With more and more customers opting to do their gift shopping online, e-tailers should ensure that their customers are able to find what…
Amazon’s losses were almost $400m down on last year. The retail giant’s third-quarter financial earnings report showed dramatically increased sales, but surprise losses of over $400m. It got me thinking. Why do people buy from Amazon today? Two reasons spring to mind: 1. Convenience: customers know they will find everything…
However much Experiential, Travel Retail, Customer Service and Logistics have changed over the years, they all still require the same thing to succeed: the human element. This has always been the way and will long continue to be so. What has developed at a particularly…
The reality for educators is that it’s a global world and we as educators owe it to our students to ensure we are equipping them with all the tools they need to survive in that environment. For this reason, the focus on graduate and postgraduate…
Will Northover, client services manager at specialist experiential agency Blackjack Promotions, argues that the latest technologies and gadgets are revolutionising experiential. By now, almost everyone must have heard of Oculus Rift. For those who haven’t, I’m talking about the virtual reality headset for 3D gaming….
“Never trust anyone who has not brought a book with them.” – Lemony Snicket Given millennials’ love of short-form video, Instagram, hyperlapses, tweets and the gamification of everything we touch, it’s easy to believe they don’t read long-form media. But it’s simply not true. In fact, according to Crowd…
Liberty’s too precious a thing to be buried in books…” – Mr. Smith Goes to Washington October is THE huge month in terms of political advertising, with most of it going to TV – especially at the statewide and local level. Problem is, voters’ media…
“Any sufficiently advanced technology is indistinguishable from magic. -Arthur C. Clarke The One Percent Rule of Internet culture goes something like this: 1% of users in any given community actively create new content, while the other 99% only view it. But on the new social-mobile Web,…
“I have a theory that selflessness and bravery aren’t all that different” – Divergent I recently took a trip to Montana, and noticed something I haven’t seen in many years: hitchhikers. How could they, I thought, risk getting into a car with a complete stranger? And…