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KLPR @ WORK news, thought and inspiration - page 60

Say Media’s Carla Faria On The Naked Truth About Content

Say Media’s Carla Faria On The Naked Truth About Content

“I was fascinated to read that three quarters of global consumers feel that branded content is lacking in quality (new study from Social@Ogilvy and Survey Monkey, released at Cannes Lions 2014). As a passionate ambassador for quality branded content, my immediate reaction was to think…

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By Invitation Only: Private Marketplaces Explained

By Invitation Only: Private Marketplaces Explained

Private marketplace is the latest confusing term to come out of the ad tech space, which seems to delight in buzzwords, acronyms and complex explanations. Depending on whom you ask, this broad concept may be referred to as a private marketplace, private exchange, publisher-direct, programmatic…

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What’s in a name? Why Techmedia is now Purch

What’s in a name? Why Techmedia is now Purch

Antoine Boulin, president, media at Purch, explains the reasoning behind the group’s recent rebranding. Find me an example of a successful rebrand and I’ll find you one that has failed. In the UK, UKTV G2’s decision to change its name to Dave was a perfect…

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Mobile is eating everything

Mobile is eating everything

Like this summer’s blockbuster monster Godzilla, mobile is crushing it in media and mobile ads are crushing it hard. Last week Kleiner Perkins’ Mary Meeker presented data at the re/code conference showing that mobile ads are up 47 percent over 2013, and should continue going through…

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Five tips for giving your branded content a Point-of-View

Five tips for giving your branded content a Point-of-View

Branded content is fast becoming more than just a shiny new marketing tool. If executed well, it allows brands to do more than just get their message into the right hands, it gives them access to the kinds of inter-consumer conversations that previously, they could…

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Usability explained: Examples and advice for successful user guidance

Usability explained: Examples and advice for successful user guidance

To help online visitors with orientation and to speed up a user’s search for the right product, most web shops use an auto-suggest function. This means, having typed the first few characters into the search field a list of word suggestions will appear. Today’s searching…

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Airport service facilitator wins Heathrow Airport bus service connections contract

Airport service facilitator wins Heathrow Airport bus service connections contract

Omniserv, a subsidiary of ABM and a UK airport service contractor, has won Heathrow Airport’s inter terminal bus contract that connects four terminals – and soon to be five – for those passengers transiting through the airport This gives Omniserv the opportunity to influence across…

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First Great Western takes Scalextric on tour

First Great Western takes Scalextric on tour

First Great Western is taking a Scalextric model train set on tour to compliment its £6million “Be a Great Westerner” multi-media advertising campaign. The model tour, through Blackjack Promotions, is part of the push to promote the South West as a tourist destination. It invites…

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It’s time to bring accountability to content marketing

It’s time to bring accountability to content marketing

More articles for less money and media metrics that skip engagement get us away from what was central to the value of content marketing in the first place? There is a better way. “I love the artistic challenge of doing something kind of impossible.”- Phillippe…

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GenieConnect is first #EventTech provider to implement iBeacon-enabled Android event apps

GenieConnect is first #EventTech provider to implement iBeacon-enabled Android event apps

GenieConnect (www.genie-connect.com), the smarter technology provider for the events industry, has become the first event technology provider to support iBeacon on both Apple and Google Android devices. Now, attendees using any Bluetooth Low Energy (BLE)-enabled Apple or Android device can download an event app from…

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