There are two prominent consumer trends worth noting in the UK: 1.) Digital video viewing is one of the top online activities among UK internet users. 2.) Nearly half of these video viewers are watching video on their mobile devices; both according to eMarketer. The…
“It’s a great time to be doing political satire when the world is on a knife edge” – John Oliver. Chances are, you’ve seen a clip of Last Week Tonight pop up in your Facebook news feed. HBO’s new weekly late-nighter, hosted by British comedian and Daily Show alum…
Advertisers invest serious time and money to create original, engaging, and innovative ads. But not all of those ads reach their audiences. Unfortunately, as much as 36% of online traffic isn’t driven by humans – it’s driven by bots. So what are bots, and how…
Content marketing is a continuum; it started long ago when CPG companies created soap operas, then advertorials in print magazines became common practice, and now marketers are engaging consumers with instream media and branded content in digital magazines. The medium will continue to evolve, and…
Travel-retail and experiential specialist Blackjack Promotions has unveiled a new learning management system tool. The iCademy online tool is aimed at training its ambassadors with tailored learning paths and giving clients complete reassurance of their brand knowledge. iCademy will enable Blackjack Promotions to monitor and…
A leading e-commerce search and navigation specialist, FACT-Finder, is bolstering its footprint in the UK with the acquisition of PrismaStar, the UK’s award-winning provider of Guided Selling Solutions for e-commerce retailers. The acquisition complements FACT-Finder’s current offering, providing a foothold in the UK market and a…
However much Experiential, Travel Retail, Customer Service and Logistics have changed over the years, they all still require the same thing to succeed: the human element. This has always been the way and will long continue to be so. What has developed at a particularly…
While TV remains a trusted mass-market media vehicle with the broadest reach, the rise of video consumption on mobile devices has presented new opportunities for marketers to influence audience behaviours. However, this shift in consumer media viewing habits has also made it even more difficult…
With Christmas looming large on retailers’ horizons, the attention of e-commerce teams everywhere will be turning to how they can maximise the impact of their online activity over the course of this year’s festive period. However, with more and more shops and brands coming online,…
Will Northover, client services manager at specialist experiential agency Blackjack Promotions, argues that the latest technologies and gadgets are revolutionising experiential. By now, almost everyone must have heard of Oculus Rift. For those who haven’t, I’m talking about the virtual reality headset for 3D gaming….