If you want to market successfully to the current crop of 18 to 34-year-old Generation Y-ers – those all-important millennials – then content is king, but not just any content. As digital natives, who know their way around the internet and social media blindfolded, millennials…
Will Northover, account director at Blackjack, reveals his pick of the live activity around this year’s gridiron spectacular, NFL Super Bowl XLIX. Attracting a record 111.5 million TV viewers last year, the Super Bowl, the culmination of the American Football season, is simply the biggest…
Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say…
How an airport service provider played an instrumental role in the smooth running of Heathrow Terminal 2 Heathrow Airport’s new $2.5bn (£1.65bn) terminal, officially known as the Queen Terminal, opened its doors on 4 June 2014, and is home of the Star Alliance, a…
The last 18 months has certainly been busy for Blackjack and First Great Western, kicking off with our deploying a giant snowglobe at Paddington and Reading rail stations in the run-up to Christmas 2013, offering travellers the chance to get inside and have their picture…
A lot can happen in a year, especially in an industry as fast-paced as ad tech. For video advertising, in particular, 2014 was undeniably a watershed year. Digital video took a giant leap into programmatic buying, experiencing huge gains in both viewership and ad spend….
Going back to its roots, Say Media has launched Tempest, the publishing platform that’s set to reinvent the digital magazine. Following the recent news that Say Media is to sell off its owned and operated properties to focus on third-party publishers comes the announcement that…
All heroes start somewhere. – Guardians of the Galaxy The vast majority of shopping is still done in stores – which is why location now makes mobile the most potent media for advertising for retailers. Let’s face it: Black Friday 2014 brought the blues to retailers….
Online advertising is now a $122bn global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. In its current incarnation,…
“We crashed and broke Twitter. We have made history.” – Ellen Degeneres, March 2014 Millennials are called the “selfie-generation.” It might seem like a dis, but smart publishers know that it’s actually a good thing. It means millennials are self-aware, selective and smart. When we…