Telephone: +44 (0)20 89965061 | Email: kelly@klpr.biz

KLPR @ WORK news, thought and inspiration - page 50

Five key ways to e-commerce success in the children’s department

Five key ways to e-commerce success in the children’s department

Kevin Sparks, Commercial Director at FACT-Finder offers 5 essential tips to ensure your online childrens wear store is in tip-top shape. The UK childrens wear market is one of the strongest performing sub-sectors of clothing in terms of growth, according to Datamonitor, and furthermore, growth in the infants…

Continue reading →

Why Instagram’s Peers need to Pick Up the Pace with Smarter Visual Classification

Why Instagram’s Peers need to Pick Up the Pace with Smarter Visual Classification

There’s no doubt that Instagram has fast become the shiny new kid on the advertising block and eMarketer’s latest forecast predicts that the image-centric social media platform is projected to rake in $595m in worldwide mobile ad revenues this year, before soaring to a whopping…

Continue reading →

Lanyon announces the Summer Release of the Smart Events Cloud

Lanyon announces the Summer Release of the Smart Events Cloud

New global navigation, attendee management module and mobile integration for Lanyon Meetings and Events designed to make planners’ jobs easier Lanyon, the leader in corporate meetings, events, and travel software, has announced the Summer Release of the Smart Events Cloud® at the Global Business Travel…

Continue reading →

How could the Twitter ban in Turkey be avoided?

How could the Twitter ban in Turkey be avoided?

Yesterday’s government ban on access to Twitter in Turkey is the perfect example of the problems that surround online imagery not being carefully monitored at the source before going live. The reaction of the Turkish authorities was in response to more than 100 disturbing images of the…

Continue reading →

Driven by data: Why you should get personal with millennials

Driven by data: Why you should get personal with millennials

Millennials, the generation born between 1980 and 1995, connect with the world through digital devices. We’re constantly using them, and we hop quickly from one device to the next. According to a recent study, millennials have access to an average of 7.1 devices, and 55% claim…

Continue reading →

There’s more to travel user-generated content than meets the eye

There’s more to travel user-generated content than meets the eye

There is a treasure trove of untapped marketing potential in travel user generated content (UGC) for both publishers and advertisers. The key to accessing it is effective classification. When classified in the right way, travel UGC presents publishers with a golden monetisation opportunity, while making…

Continue reading →

Five ways to build the best programmatic video strategy

Five ways to build the best programmatic video strategy

The programmatic video industry is in a constant state of evolution. Every year, there are better ways of collecting and analysing data. Brands and advertisers have greater access into insights with each new campaign they run. That being the case, it’s best practice to test…

Continue reading →

How to reach your audience with programmatic video

How to reach your audience with programmatic video

If you’re running digital video campaigns, your success is based on reaching the right audience. As more and more ad buyers are finding, programmatic video can help make that happen. This technology optimises the buying process, and should give you access to the right inventory for your…

Continue reading →

What #DontJudgeChallenge can teach brands about monitoring UGC

What #DontJudgeChallenge can teach brands about monitoring UGC

Consumers share an estimated 1.8 billion photos every day across social media and upload 300 hours of YouTube video every minute. The good news for brands is that large audiences naturally tend to congregate around social and visual content so it’s no wonder that brands seek to…

Continue reading →

Video ads gain confidence of agencies

Video ads gain confidence of agencies

LONDON: More than half (57%) of UK agencies say online video ads are as effective or more effective than TV and two-thirds (65%) expect mobile video to account for the largest increase in their digital budgets, a new report has revealed. BrightRoll, Yahoo’s programmatic video…

Continue reading →

Page 50 of 70 ← First ... 48 49 50 51 52 ... Last →