Publishers say they’re not out to eat agencies’ native content lunch – they just want to share it.” Of the wealth of great insights and content coming out of this year’s Ad:tech London, this was the headline that caught my eye. Speaking on a panel…
It’s not only in the West where social media advertising revenues are growing rapidly. In Asia-Pacific, they’re rocketing. In fact, China is fast catching up with the US, with eMarketer predicting revenues of $3.4bn for 2015, almost doubling to $6.1bn by 2017. But China is…
Wildstone Airports, in partnership with Omniserv and Heathrow, has issued a new media advertising opportunity for buses serving the UK hub, under the banner Heathrow Connections. The opportunity is available on 26 new buses that provide access to 8.5 million passengers transferring flights at Heathrow….
Despite the explosion in video ad sales, driven by programmatic technology, advertisers have so far shied away from mobile video. It’s time for brands to have a serious rethink. Programmatic video ad sales in EU-5 are expected to soar 63.5% to reach €369 million by…
With more and more visitors arriving at a website “through the side door”, namely via search, social or a referring link, the days of homepage are gone. Say Media’s Lawrence Horne says articles are the new homepage and shares eight lessons to ensure you are…
Yahoo has announced plans to unify all its programmatic advertising technology under the BrightRoll brand, offering advertising “more control” and “more transparency”. Video platform BrightRoll was acquired by Yahoo in a $640m deal last year, and will now become the lead brand for all of…
Bringing a new bundle of joy into the world is a momentous occasion for a family. Whether it’s an experienced mother adding a fourth child to the brood or parents-to-be gearing up for their first, one thing’s for sure, they will be open to ideas…
With more now preferring to access the web with phones rather than laptops, the time has come to take your event mobile Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the…
Consumers are spending more and more time watching digital video. Currently standing at an average of 16 minutes a day, according to eMarketer’s Q2 2015 State of Video report, this has been a key driver in making online video the fastest-growing medium in terms of ad…
The Appointment Group (TAG) has officially started an academic training program with the arrival of seven trainees on its premises. The Appointment Group Training Academy was founded with a multi-dimensional approach in mind. Its main mission is to educate and offer professional training to young…