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KLPR @ WORK news, thought and inspiration - page 3

Fighting plastic pollution with technology

Fighting plastic pollution with technology

Returnable and re-useable transit packaging and equipment is a key business and environmental asset; unfortunately, a huge amount is lost or stolen each year. Warren Harris, Insight and BD Manager at Bakers Basco tells us how they’re using to tech to cut down on attrition and catch…

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Leading liquor brands and ambassadors join together for annual Blackjack Promotions training roadshow

Leading liquor brands and ambassadors join together for annual Blackjack Promotions training roadshow

This week, Blackjack (a division of ABM) hosted 18 liquor brands in their recently opened Centre of Excellence in Drayton. The brands joined forces to share their travel retail knowledge and messaging with the Blackjack Promotions brand ambassadors. During the day, Blackjack staff had the…

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Why email is still the oldest marketing trick in the book

Why email is still the oldest marketing trick in the book

Psst. Want to hear a secret? What if I told you that there’s a way to achieve marketing performance metrics upwards of 80% – and one that doesn’t have anything to do with Artificial Intelligence (AI), Augmented/Virtual Reality, chatbots, programmatic or any of the other…

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BLACKJACK PROMOTIONS AND BEAUTY BRAND SUQQU COUPLE UP FOR PERSONALISED VALENTINE’S GIFTING

BLACKJACK PROMOTIONS AND BEAUTY BRAND SUQQU COUPLE UP FOR PERSONALISED VALENTINE’S GIFTING

Selfridges London Beauty Hall will host a special Blackjack-staffed gift-wrapping service to customers purchasing SUQQU lipsticks for Valentine’s Day. This service coincides with the launch of the SS20 Collection that includes a range of new lipstick shades, which can be individually gift boxed and finished off with a personalised…

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TRAVEL RETAIL MUST EMBRACE NEW WAYS OF ENGAGING WITH CUSTOMERS

TRAVEL RETAIL MUST EMBRACE NEW WAYS OF ENGAGING WITH CUSTOMERS

Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions, questions the relevance of Travel Retail in the 21st century and how it can become a more engaging experience to satisfy the needs of consumers. According to a report from Boston Consulting Group delivered at the Tax Free World…

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Stonehenge sets to stage Lion Dance for cross-cultural promotion

Stonehenge sets to stage Lion Dance for cross-cultural promotion

Blackjack Promotions is partnering with China Travel Outbound and English Heritage to bring a roaring celebration dance to World Heritage Site Stonehenge Visitors to Wiltshire’s prehistoric monument Stonehenge will be treated to a traditional ‘Lion Dance’ to mark the Chinese New Year The 4,500-year-old Stone…

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Hendrick’s and Blackjack bring festive cheer to Heathrow Terminal 3

Hendrick’s and Blackjack bring festive cheer to Heathrow Terminal 3

The longstanding travel retail partnership between Hendrick’s and Blackjack promotions is bearing fruit yet again, this time with a festive campaign at Heathrow Airport’s Terminal 3 aiming to showcase the brand’s delicious gins and gifting lucky passengers with an early Christmas treat. The activation is…

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More Reusable Transit Packaging Goes Missing During the Holiday Season

More Reusable Transit Packaging Goes Missing During the Holiday Season

More transit packaging goes missing during the festive season than at any other time of the year, but some suppliers have never been more ready to catch the perpetrators, says Warren Harris, Insight and BD Manager at Bakers Basco.   Sadly not everyone embraces the…

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Dior and Blackjack put travellers in the festive mood at Paddington and LHR

Dior and Blackjack put travellers in the festive mood at Paddington and LHR

Trained Blackjack ambassadors distributed invitations to two Dior gift initiatives at London Heathrow last Friday (13 December), as the brand’s Christmas choir (nine singers and a pianist) entertained passengers travelling on the Heathrow Express from London’s Paddington Station. Those heading to Terminal 3 and Terminal 5 were invited…

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OmniServ lands a new contract win at Edinburgh Airport

OmniServ lands a new contract win at Edinburgh Airport

Airport services supplier OmniServ has won a contract to provide Welcome Team Ambassadors at Edinburgh Airport. OmniServ is already contracted to provide persons with reduced mobility (PRM) services at Edinburgh – the new contract will enable the company to expand both its portfolio and presence…

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