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KLPR @ WORK news, thought and inspiration - page 3

Reasons to be cheerful by numbers… despite boring old Brexit

Reasons to be cheerful by numbers… despite boring old Brexit

Mark Brownridge, Non-Executive Director of Velocity Capital Advisors and Director General of the EIS Association, flashes the figures to prove that, deal or no deal, now’s the time to invest in hugely exciting high-growth UK tech startups. After two years of negotiations, we don’t seem…

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Can Instagram save the fashion mobile shopping experience?

Can Instagram save the fashion mobile shopping experience?

The impatience of mobile shoppers and no improvement in the shopping experience for two years means growing mobile commerce presents a major challenge to online fashion retailers. But the answer could lie in social channels like Instagram, says parcelLab’s founder and CEO Tobias Buxhoidt. Online…

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Peer to peer car sharing app hiyacar gets a lift from StreetPR

Peer to peer car sharing app hiyacar gets a lift from StreetPR

hiyacar, a revolutionary app-based platform which lets car owners rent out their vehicles when they aren’t using them, hitched a ride with experiential and face-to-face marketing experts StreetPR for its Streatham launch in December. StreetPR, part of Crowdify Global, provided a team of brand ambassadors…

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International Women’s Day 2019: Balancing the scales for women in Travel Retail

International Women’s Day 2019: Balancing the scales for women in Travel Retail

As the theme for this year’s International Women’s Day states: “Balance drives a better working world. Let’s all help create a #BalanceforBetter”. But international travel retail staffing and experiential specialists Blackjack Promotions is tipping the scales the other way with more than two thirds (66.67%)…

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TI Media’s ‘Heart of Britain’ research reveals the highly valuable influence of mass-market women is often misunderstood

TI Media’s ‘Heart of Britain’ research reveals the highly valuable influence of mass-market women is often misunderstood

TI Media, the publisher behind household magazine brands Woman, Woman’s Own and Good to Know, has today unveiled the results of its flagship ‘Heart of Britain’ research for 2019, which reveals a number of newfound insights about the audience commonly labelled as ‘mass-market women’ (MMW)….

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Why personalisation is the sixth sense

Why personalisation is the sixth sense

A nicely scented business, the ability to touch, feel and try different products, using engaging visuals and the right in-store music are just some of the multisensory steps that retail stores are employing to differentiate and enhance the experience over e-commerce. And a new report*…

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If your payroll provider is offering a deal that sounds too good to be true…

If your payroll provider is offering a deal that sounds too good to be true…

If your payroll provider is offering a deal that sounds too good to be true, then alarm bells should be ringing in your head. And, as the old Christmas cracker joke says, what steps should be taken when we hear alarm bells? Long ones. In…

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When it comes to packaging, less (information) is more for luxury brands

When it comes to packaging, less (information) is more for luxury brands

In response to demands to include more detail on Duty Free product packing, Nikki Fisher, head of staffing at Blackjack Promotions outlines a complementary way to convey complex information to customers in an accessible and easy-to-use way: face to face. Packaging is an integral part…

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Blackjack MENA powered by Dulsco partners with The Retail Summit in Dubai

Blackjack MENA powered by Dulsco partners with The Retail Summit in Dubai

Blackjack MENA powered by Dulsco, the recently formed joint venture between international travel retail staffing specialists Blackjack Promotions and leading Emirati people solution provider Dulsco, is making its first official public debut to industry peers February 13-14 at The Retail Summit in Dubai. As a Silver Partner at the event, Blackjack Promotions will have…

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AI might be everywhere, but it will never take over recruitment

AI might be everywhere, but it will never take over recruitment

TempRocket CTO Dr Fraser Greenroyd explains why people, not machines, must always have the final say in recruitment. The topic of Artificial Intelligence (AI) comes up in almost every sector these days, from healthcare imaging to self-driving cars. AI is all around us when we…

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