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KLPR @ WORK news, thought and inspiration - page 2

Ramp up your returns process before banning shoppers for exploiting it

Ramp up your returns process before banning shoppers for exploiting it

Tobias Buxhoidt, founder and CEO of post-purchase communication specialists parcelLab, explains why penalising shoppers who are suspected of returning too many purchases is a premature move for most UK online retailers. The recent decision by online fashion retailer ASOS to review its returns policy with…

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Why now’s the time more than ever to back Britain

Why now’s the time more than ever to back Britain

Despite the looming spectre of Brexit, VC investment in innovative tech-enabled companies has continued to flow into the UK. Rajeev Saxena, Managing Director of Velocity Capital Advisors, explains why the country needs high-growth tech businesses now more than ever, and why Britain needs investors to…

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How do you create an air of authenticity when your brand is virtual?

How do you create an air of authenticity when your brand is virtual?

With online ordering revolutionising the takeaway food industry, ‘virtual restaurants’ still need a physical presence to put a human face to their brand, argues James Rix, CEO of Crowdify Global Takeaway food is going online – in a big way. Deliveroo and new entrant Uber…

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Data, Technology, Creative And Strategy: The Perfect Digital Storm

Data, Technology, Creative And Strategy: The Perfect Digital Storm

With the digital landscape constantly changing, the pressure brands are under to create exceptional customer experiences and achieve cut through is immense. It’s exciting times for anyone working in the digital industry, but with so much innovation in the marketplace, understanding what’s out there and…

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Velocity triples its fund raise, and delivers 100% tax carry back across 21 investments

Velocity triples its fund raise, and delivers 100% tax carry back across 21 investments

Despite the prevailing economic uncertainty surrounding Brexit, Velocity Capital Advisors closed its Velocity Enterprise Investment Scheme (EIS) Technology Fund 5 and Velocity Seed Enterprise Investment Scheme (SEIS) Technology Fund 4 having raised three times the investment secured in the previous funding round. This impressive performance…

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Fashion retailers have the best returns policies, says parcelLab research

Fashion retailers have the best returns policies, says parcelLab research

A new study reveals that over three-quarters of online clothing, footwear and accessories stores include a returns label with their deliveries, more than any other category.  It’s easier to return goods to the UK’s online fashion stores than any other retail category, with 77% of…

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Hotter Shoes announced as launch partner for woman&home’s Amazing Women Awards 2019

Hotter Shoes announced as launch partner for woman&home’s Amazing Women Awards 2019

Hotter, the UK’s largest shoe brand, has been announced as the launch sponsor of woman&home’s Amazing Women Awards 2019, which celebrates the utterly brilliant midlife women aged 50 and above making a difference in all walks of life. Now in their second year, the Amazing Women Awards…

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TI Media and Picnic partner up to roll out ‘Stories’ digital campaigns

TI Media and Picnic partner up to roll out ‘Stories’ digital campaigns

TI Media has partnered with high-impact mobile advertising platform, Picnic, to create unique digital campaigns for brands using Picnic’s ‘Stories’ format across TI Media’s range of sites. The latest campaign, for PlayStation, sees the brand promote PS4 games including Spyro and Everybody’s Golf using the social media inspired stories format, and is the…

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Velocity Capital Advisors launches self-service portal for advisors and investors to give full transparency on investments

Velocity Capital Advisors launches self-service portal for advisors and investors to give full transparency on investments

A dedicated secure online self-service portal has been developed for investors in the Velocity Capital Advisors portfolio of high-growth technology startup businesses, as well as for financial advisors. Recently launched, the portal makes it quick and easy for investors to manage and monitor the performance of their investments on desktop, laptop…

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Tottenham Hotspur FC appoints StreetPR for new stadium ‘Fanbassador’ role

Tottenham Hotspur FC appoints StreetPR for new stadium ‘Fanbassador’ role

Tottenham Hotspur FC has again picked specialist staffing agency StreetPR to provide a team of ‘fanbassadors’ – fan ambassadors, to welcome supporters to its games. This time, though, they will be delivering services at the soon to be opened new stadium, currently called the Tottenham Hotspur Stadium, until…

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