Many advertisers still view skippable advertising as something of a death knell – and why not, when in theory it gives consumers the option to engage with as little of their hard work and creativity as possible? says Leon Siotis*. However, savvy brands are realising…
As eBay celebrates the fifth anniversary of its app, Fadi Shuman, CEO, Pod1, uncovers some worrying data that shows that most retail apps are expensive white elephants – and offers some thoughts on how to avoid your’s turning into such a preposterous pachyderm At the time…
“Don’t accept the old order. Get rid of it.” -Johnny Rotten, Sex Pistols Since the very first banner ad debuted in 1994, online ads have been designed to be disruptive. Early banner ads were blinking, jumping screaming distractions that were a necessary evil to subsidize great (and…
Skipping ads online is undoubtedly a common activity now. Since 2010 when YouTube first introduced the option, consumers have grown accustomed to being able to click past ads they don’t wish to see after just five seconds. Because of this, advertisers increasingly have the opportunity…
The statistics don’t lie: gaming sites really do produce better return on investment for online advertisers. A recent report by MediaBrix, an ad network for mobile and social gaming, shows that video ads associated with gaming sites generate an average Click Through Rate (CTR) of…
For the past three or four years, mobile has been purported to be the next big thing for everything from publishing to ecommerce. But it is only now that it is finally reaching critical mass, particularly in terms of the profitability of m-commerce, and having…
“Digital communication is no substitute for human connection through travel” were the words uttered recently by Simon Lloyd, marketing director at Virgin Atlantic. It’s a sentiment that I strongly believe applies not just to the travel sector, but is a point that all brands should…
David Roberts, group account director, Multiply The one thing that unites all sports lovers in Britain, and brings them under one neat umbrella for the brands wishing to target them, is passion. We as a nation are incredibly emotional about our sport. To indulge in…
Carla Faria, UK Solutions Director, Say Media outlines how brands can partner with publishers and passionate content creators. Background: The new publishing landscape Today’s publishing industry is in a constant state of unrest. As traditional print publishers seek to save their titles through resting, merging,…
As content and commerce become ever more intrinsically linked, more than ever advertisers are seeking ways for their creative output to exist naturally alongside editorial content – with the holy grail being – the ability to create a -seamless flow between the two. Until now…