Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. By Mark Inskip….
Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. This means that…
‘Unite the world in play’ is Spil Games’ often-quoted and ambitious mission. For the most part this means uniting millions of players across 7 continents via our games platforms. Occasionally, though, we manage to pull off something quite special. Recently we succeeded in reuniting virtual…
It’s difficult to talk about time without stumbling into cliched phrases, but it seems right to talk about the importance of time for two reasons. The importance of time-spent cropped up in a recent survey conducted by the IPA that ranked the best in the industry. I…
Last October, European social gamer Spil Games began shifting away from direct sales to going to completely programmatic by automating ad buys across its 46 local gaming site network. The company, which is particularly popular in Russia, is attempting to grow its business in the rest of…
In a loud and busy world, competition for our attention continues to grow. The challenge of engaging potential consumers has never been more important—or exciting. I think it’s safe to say that we know a thing or two about online engagement here at Spil Games. Playing…
Facebook is one of those global brands that has become the victim of its own success. Facebook-related headlines over any given month throw up a mixture of celebratory growth stories, alarming claims about privacy, and the usual one we all know and love about a…
If there’s one word that strikes fear into the heart of modern bricks-and-mortar retailers, it’s ‘showrooming’, says Fadi Shuman*. This is one of the latest retail buzzwords, and is essentially where someone uses a retail store as a showroom. In other words, they come into…
With tablet use exploding publishers are now being forced to take the plunge and cross over to the app market. However, as leading business and consumer publisher Haymarket has discovered with its leading automotive title it’s easier now than ever before to make that shift….
With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content…