You’ve probably seen people creating some ingenious six-second video masterpieces on Vine. But should your brand be embracing it or keeping it at arms length? asks Rob Crombie*. For me the answer is simple: ‘Embrace away’. In fact, wrap yourself in it like some kind of, I…
By now everyone should know what Vine is, and you’ve probably also seen people creating some ingenious six-second video masterpieces. But should your brand be embracing it or keeping it at arms length? For me the answer is simple: “Embrace away”. In fact, wrap yourself…
Until recently, it was difficult to differentiate one consumer technology store from the next in the US – they all sold more or less the same products and provided the same level of service. Fast forward. Today, many businesses are aggressively searching for ways to…
Content marketing continues to rise in importance for marketers, with one recent piece of research by Content Marketing Agency Seven claiming that 80% of senior marketers view owned media as either effective or very effective at delivering return on investment for their brands. Indeed, for…
We all get into a mental rut sometimes. This is usually accompanied by a cloying sameness: the same commute, the same magazines, the same pictures of someone else’s dessert flowing through your Facebook page (sigh). Creativity really doesn’t prefer to manifest itself under those kinds of conditions….
We all get into a mental rut sometimes. The same commute, the same magazines, the same pictures of someone else’s dessert flowing through your Facebook page (sigh). Creativity really doesn’t prefer to manifest itself under those kinds of conditions, says Peter Rivera*. To remain as creative…
Video is one of the most versatile and valuable tools that modern marketers can have in their box of tricks. It enables you to craft a message that you’re happy with and enables that message told the way you want to tell it, consistently and…
Native advertising is the phrase on everyone’s lips in digital circles right now. A glance at the agenda for The Guardian’s forthcoming Changing Advertising Summit is proof enough; in its agenda summary it states that native advertising “has arrived and is getting the industry excited”….
A recent study by leading management consulting company McKinsey & Co confirms what so many of us already know – that Big Data is big news. In this article, Carsten Kraus, from Fact-Finder, explains how retails may get the most from Big Data. The report,…
Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. This means that…