Last year I wrote about how page views are dead and the need for new metrics for engagement. But this uncharted territory still requires a lot more navigation. With page views there’s no guarantee, no attention. With engagement, a brand knows that it has taken…
Last year I wrote about how page views are dead and the need for new metrics for engagement. But this uncharted territory still requires a lot more navigation. With page views there’s no guarantee, no attention. With engagement, a brand knows that it has taken the conversation…
With Valentine’s Day just around the corner, Kelly Klein, founder and CEO of Student@Home, shares her pick of the best online dating sites in the UK today and offers her top tips for staying safe online. Online dating has been around since the nineties. Back…
Kelly Klein – founder, Student@Home Dear Kelly Klein, My secret social enterprise-inspired Valentine? Well that would have to be Kelly Klein, the CEO and founder of student-staffed tech support company Student@Home. She first caught my eye when I learned of her background as a private banker…
“I know you’re trying to find out where I hang my cape. You won’t.” Superman, Man of Steel It used to be the buyer’s journey resembled something like Dorothy’s trip to Oz: Follow the yellow brick road. These days that trek (or path-to-purchase) looks more like…
Insight British train operator First Great Western re-launched its multimillion pound ‘I’m a Great Westerner’ ad campaign in November to promote leisure travel across the South West. The campaign focused on crisp coastal walks, Christmas markets and idyllic countryside escapes on the Great Western network…
Kelly Klein founder and CEO, Student@Home talks us through the top ten techs of 2014 1. Apple iTV Rumours around this highly-anticipated goggle box include Siri voice control, ultra-HD screens in up to 60 inches, an intelligent audio system and a late-2014 release date. 2….
Good design is like putting together an outfit: have one statement item and build everything else around it. So say the people in charge of photographing and styling some of the most mouthwatering interiors in the world. What tricks can they share with us when…
Too many businesses are viewing ‘Big Data’ as merely a trend and are not extracting long-term value from it. This has been evident for some time but it has now been highlighted by comprehensive research we have undertaken, which raises questions about the lack of…
With the ease of purchasing food with one click, picking it up in store or getting it delivered straight to your door, more and more consumers are profiting from online food retailing. eFood is attracting the attention of customers, retailers and investors across Europe. The…