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Gaming is good for you: Why marketers need to re-evaluate the ad value of gaming

Gaming is good for you: Why marketers need to re-evaluate the ad value of gaming

Despite our preconceptions about gaming in many cases it goes beyond the simple yearning for entertainment, often fulfilling a deeper need. The education sector has long been talking about the benefits of introducing gaming elements into the classroom to help students engage and learn better….

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Marketing strategy – the long and the short of it

Marketing strategy – the long and the short of it

Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. By Mark Inskip….

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Why brands must invest in building their online personality

Why brands must invest in building their online personality

Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. This means that…

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Inside Spil: Virtual Friends Reunited

Inside Spil: Virtual Friends Reunited

‘Unite the world in play’ is Spil Games’ often-quoted and ambitious mission. For the most part this means uniting millions of players across 7 continents via our games platforms. Occasionally, though, we manage to pull off something quite special. Recently we succeeded in  reuniting virtual…

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Online Advertising: Questions of Time and Doctor Who

Online Advertising: Questions of Time and Doctor Who

It’s difficult to talk about time without stumbling into cliched phrases, but it seems right to talk about the importance of time for two reasons. The importance of time-spent cropped up in a recent survey conducted by the IPA that ranked the best  in the industry. I…

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Social Gamer Spil Games Close To Automating All Ad Sales

Social Gamer Spil Games Close To Automating All Ad Sales

Last October, European social gamer Spil Games began shifting away from direct sales to going to completely programmatic by automating ad buys across its 46 local gaming site network. The company, which is particularly popular in Russia, is attempting to grow its business in the rest of…

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Playing the game of targeted advertising

Playing the game of targeted advertising

In a loud and busy world, competition for our attention continues to grow. The challenge of engaging potential consumers has never been more important—or exciting. I think it’s safe to say that we know a thing or two about online engagement here at Spil Games. Playing…

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Buddy or business?

Buddy or business?

Facebook is one of those global brands that has become the victim of its own success. Facebook-related headlines over any given month throw up a mixture of celebratory growth stories, alarming claims about privacy, and the usual one we all know and love about a…

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Best in showrooming

Best in showrooming

If there’s one word that strikes fear into the heart of modern bricks-and-mortar retailers, it’s ‘showrooming’, says Fadi Shuman*. This is one of the latest retail buzzwords, and is essentially where someone uses a retail store as a showroom. In other words, they come into…

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What Car? highlights new alternative in drive to iPad

What Car? highlights new alternative in drive to iPad

With tablet use exploding publishers are now being forced to take the plunge and cross over to the app market. However, as leading business and consumer publisher Haymarket has discovered with its leading automotive title it’s easier now than ever before to make that shift….

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