Data is the next Intel Inside.” – Tim O’Reilly The highway and the information superhighway have literally merged and your car is becoming the center of your connected universe, churning out an amazing amount of big data (and media) at eye-popping speed. Like up to 1.3…
TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the passed few years and the…
Online gaming publisher Spil Games has launched a new approach to how video ads are presented to players while playing online games. The new solution uses Spil Games’ engaged audience of close to 200 million active monthly. The video ad solution will offer: • An…
The UK government is taking its first foray into native advertising with a digital campaign promoting Britain as a good business environment. The government partnered with digital publishing company Say Media in a deal brokered by M4C and content will appear on the firm’s own…
“Everybody judges, all the time. Now, you got a problem with that, you’re living wrong.” – Rust, True Detective If you’re like me, you were enthralled by the first season of HBO’s True Detective. And because of the way the show is structured, there was a…
How can retail chains gain market share in ecommerce and at the same time maintain customers loyalty across all their sales channels? Best practices from European retailers show that omnichannel strategies depend on the findability of all product and content data relevant to customers’ needs….
All I’m asking for is total perfection. – President Business, The Lego Movie The relationship between content and advertising has changed. Before the aughties (or thenoughties as some people prefer to call them), I worked at a traditional print publishing house where the sales and editorial…
Everyone loves a freebie. It doesn’t matter how old you are, how wealthy you are. Whatever your job title, if there’s a freebie up for grabs then you’re automatically interested. For this reason, I’m baffled why many brands are still struggling when it comes to…
Leading UK arts and crafts multi-channel retailer Hobbycraft has seen its conversion rate from site search increase 170% since appointing European search and navigation specialist FACT-Finder. FACT-Finder’s Search and Navigation technologies provide a seamless experience for Hobbycraft customers. The system allows them to enjoy a…
This month our expert explains why digital media has made storytelling an even more important and effective marketing tool. Q: How does digital storytelling work for brands and what do marketers need to do to make it work?A: Storytelling is fast becoming the shiny new…