Omniserv, a subsidiary of ABM and a UK airport service contractor, has won Heathrow Airport’s inter terminal bus contract that connects four terminals – and soon to be five – for those passengers transiting through the airport This gives Omniserv the opportunity to influence across…
First Great Western is taking a Scalextric model train set on tour to compliment its £6million “Be a Great Westerner” multi-media advertising campaign. The model tour, through Blackjack Promotions, is part of the push to promote the South West as a tourist destination. It invites…
More articles for less money and media metrics that skip engagement get us away from what was central to the value of content marketing in the first place? There is a better way. “I love the artistic challenge of doing something kind of impossible.”- Phillippe…
GenieConnect (www.genie-connect.com), the smarter technology provider for the events industry, has become the first event technology provider to support iBeacon on both Apple and Google Android devices. Now, attendees using any Bluetooth Low Energy (BLE)-enabled Apple or Android device can download an event app from…
“We’ll see you in the Metaverse” – Palmer, Brendan, John and the Oculus Rift Team Did you know that your Pizza Hut box might really be a video screen? Or that a bus stop billboard can launch a Pepsi commercial? Or that you could even decorate your home with…
“Keep your scanners peeled”- Michael Knight, Knight Rider Every time ReadWrite publishes a story, I get a jolt. Literally. And I don’t mind, because that good vibration may point us toward the news industry’s wearable future. Even when I’m away at a conference or traveling on business, I…
Sampling is an effective marketing channel to really give consumers the chance to “try before you buy”. It’s proven not only to lead to improved sales but, perhaps more crucially, drive loyal customers. Generic, mass-market sampling remains the bedrock channel for many brands, particularly those…
When Simon Daglish, ITV’s group commercial director, said at Advertising Week Europe that “90% of content is crap”, I skipped a little celebratory dance. While it might seem harsh to tell brands that want to become programme makers that most consumers “don’t give a stuff”…
BrightRoll will be making third-party viewability measurement and reporting available on its platform to help customers plan, manage and optimise their video ad campaigns. The programmatic video ad platform is partnering with independent measurement companies that align with the Interactive Advertising Bureau (IAB) and Media…
How can retail chains gain market share in ecommerce and at the same time maintain customers loyalty across all their sales channels? Best practices from European retailers show that omnichannel strategies depend on the findability of all product and content data relevant to customers’ needs….