Anyone in the business of digital media knows that the Holy Grail of content is creating something that goes “viral.” If you’ve ever created a video, an article or a brand campaign that’s taken off and been shared exponentially, it’s exhilarating. It’s also very, very…
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion that its is now driving the programatic sector. According to the IAB UK’s recently released digital ad spend report mobile video advertising…
Lawrence Horne, UK Director, Say Media looks at how incredible creativity in digital media is being unlocked by technology and how the intersection of technology and publishing is what’s driving the media companies of the future. In 2007, legendary director and screenwriter J.J. Abrams (creator…
In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, viewability, The Internet of Things… The advertising industry is rife with a befuddling number of buzzwords and acronyms that we are all trying to get our heads around. Do we really need…
“Little surprises around every corner, but nothing dangerous!” – Charlie and the Chocolate Factory The mountain is high for people’s attention and getting higher every day and failure to connect with an audience ensures an expedient trip to irrelevance. With the seemingly endless tide of…
“There, in the chords and melodies, is everything I want to say. The words just jolly it along” – David Bowie The next time you sit down to write words to get an idea across, consider this: Over 1.8 billion photos are uploaded and shared on…
Global experience is invaluable in today’s interconnected world. Each year thousands of students go abroad in search of an enriching study and work experience; and it’s something that provides them with an exciting learning experience that extends well beyond the classroom. Students who return from…
Caroline Hey, Director International Business at search and navigation specialist FACT-Finder, looks at e-fashion merchandising and how brands can learn a thing or two from leading fashion stores when it comes to merchandising measures aimed at increasing customer satisfaction, conversion rate and average basket size….
In recent press interviews, Tim Mahoney, CMO of Chevrolet, has talked openly about the company’s recent sponsorship deal with Manchester United. While much of what he is saying makes sense, some his comments serve to highlight the common misconceptions held by many Western brands about…
Very generally speaking, the consumer buying cycle can be broken down into three stages: awareness; consideration; and purchase. Traditionally, this was quite fragmented across platforms, while digital has meant that you can theoretically hit all the stages online, in many ways it has also made…