Shifting fan culture and an increasingly ‘mobile’ society is leaving brand association with sport in the dark ages, yet the marketing opportunities have never been greater, writes John Owrid, chairman of sports app developer Sporting Mouth. Meteorologically speaking, sometime in late May of this year…
Airport service provider OmniServ, a subsidiary of facilities management company ABM Industries, has been awarded a three-year contract to undertake the provision of services for persons with reduced mobility (PRMs) at Edinburgh Airport in Scotland. OmniServ has similar operations at London Heathrow and London Stansted…
With smartphone ownership at an all-time high, developing the right mobile application for your event can deliver key value for both you and your delegates. But you need to get it right, says Lanyon Mobile’s Michael Douglas. Here are his five tips for success. When developing a…
North Yorkshire schools food supplier, Gilmoor Foods Limited, has been made the subject of a restraining injunction to stop it using bread baskets to put meat in. GPS tracking technology, deployed by Bakers Basco, assisted with the investigation, leading to the Harrogate-based food wholesaler being…
Do you sometimes feel there are more gadgets than you can actually use – and that the technology you own has failed to follow through on its life-changing promises? Well you’re not alone. Despite a seemingly endless stream of tech disruption over the past decade,…
EuroPundit 2016 app provides a smart alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition. Saturday’s European Championship draw in Paris has kick started the debate among football fans around the world about what’s going to happen at next…
It can be amazing and full of useful features, but if the participants do not find quickly what they need or do not understand how it works , the app event will have little luck and will prove to be a bad investment. In the…
Bakers Basco, providers and controllers of an industry standard bread basket and dolly solution, has implemented a GPS tracking device into its equipment, as part of the company’s latest effort to combat the unauthorised use of its equipment. Bakers Basco has partnered with GPS tracking…
It’s a fundamental rule that those who do not adapt to change lose market share. Online-only retailers have capitalised on the rapid uptake of ecommerce and are often assumed to be more agile and responsive than their traditional bricks-and-mortar counterparts. However, high-street retailers still have…
