Popular books, hit films and TV series, characters from graphic novels, and even toys can all be translated into the digital space, allowing fans to immerse themselves in their favourite fictional worlds and adding new income streams and brand extensions for the Intellectual Property (IP)…
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly…
The ability of the latest developments in deep learning and neural networks to detect suspicious behaviour looks set to revolutionise security and law enforcement, says WeSee’s David Fulton. In the quest for a safer world, it looks increasingly like artificial intelligence will play a leading…
We’re hearing about more and more applications of AI-driven facial recognition systems, from checking identities at the airport to verifying board members for meetings. Taking things a step further, The Times reported recently that the Chinese city of Xinjiang has given its law enforcement officers Google Glass-like headsets equipped…
Renowned TV and celebrity trainer Stuart Taylor has launched the ‘Pocket Personal Trainer’ mobile app, the latest fitness and nutrition innovation from the PerfecTone Group that promises to deliver the body you want in just 40 days. Backed by cutting-edge science, the ‘Pocket Personal Trainer’…
A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, tells ExchangeWire. “Uncertainty was the only certainty” – this was how Campaign summed up 2017 for…
Steve Millward, General Manager at bakery equipment company Bakers Basco, argues that reusable plastic products are integral to tackling packaging waste in the food chain. Plastic is ‘Public Enemy Number One’ right now, and it’s being blamed for all the ills besetting the UK and…
How can airports and airlines tell if someone is disabled? That’s a fundamental question for our industry – and it’s not as easy to answer as many people might think. It is fair to say that airports can be hugely disabling environments. Not only in…
A new system based on deep learning AI could significantly reduce claims fraud, says David Fulton, CEO at WeSee. Forrester Research recently discussed how AI could help insurance companies establish themselves as digital insurers. The fact is that the technology could have far deeper ramifications…
“In any rational world, there should now be a renaissance in sophisticated media planning rather than mere trading and the pressing of the social media digital default button.” This was renowned media journalist and commentator Raymond Snoddy’s reaction to the recent launch of PAMCo – Audience Measurement for…