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Archive for Coverage - page 16

Tackling insurance fraud once and for all with emotion recognition

Tackling insurance fraud once and for all with emotion recognition

One insurance scam is detected every minute in the UK; that’s according to new research published by the Association of British Insurers (ABI). A total of 562,000 insurance frauds were found out by insurers in 2017, of which 113,000 were fraudulent claims and 449,000 dishonest…

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NEFF teams up with YouTube chef for branded content campaign through woman&home and Ideal Home

NEFF teams up with YouTube chef for branded content campaign through woman&home and Ideal Home

Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide® oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and…

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Is the temporary recruitment model broken?

Is the temporary recruitment model broken?

The temp sector is currently far too disparate to the frustration of both hirers and contractors.  Although the growth of job sites has taken recruitment online, the industry has hardly been transformed by the digital revolution. That’s according to TempRocket’s Founder, Andrew Johnston. Speaking to Recrutiment…

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Ethos Farm reaches final of 2018 Lloyds Bank National Business Awards

Ethos Farm reaches final of 2018 Lloyds Bank National Business Awards

Consultancy Ethos Farm has been shortlisted in the New Business of the Year category for the 2018 Lloyds Bank National Business Awards. Ethos Farm was set up by former Blackjack Promotions Managing Director Sally Alington last year and has offices in London and New York. The company’s services focus on…

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Campaign effectiveness comes down to great ads, not viewability

Campaign effectiveness comes down to great ads, not viewability

In the continual race to maximise viewability, brands and agencies may have forgotten one vital element: engagement. You might have a high viewability score, but if the way the message is presented doesn’t hit home with the right consumer, the campaign will underperform. Placing an…

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KLPR client WeSee features in the BBC

KLPR client WeSee features in the BBC

‘Facial recognition tech is becoming more sophisticated, with some firms claiming it can even read our emotions and detect suspicious behaviour. But what implications does this have for privacy and civil liberties?’ The BBC recently explored this topic in a feature article entitled ‘The cameras…

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Women: automotive brands don’t understand us

Women: automotive brands don’t understand us

The vast majority of women influence auto purchases yet most feel alienated by car companies, says new research from TI Media. Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media (formerly Time Inc. UK). This is particularly worrying for car…

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If life begins at 40, is the travel retail market missing a trick?

If life begins at 40, is the travel retail market missing a trick?

Travel Retail marketers could be missing out on potential profits by ignoring older passengers, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions Looking at the marketing that goes on in most Duty-Free areas, you would be forgiven for thinking either that air travel…

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Blackjack boosts luxury sales training expertise in Ireland

Blackjack boosts luxury sales training expertise in Ireland

Blackjack Promotions, the travel retail staffing specialist operating at Dublin Airport and department stores across the city, has partnered once again with Penny Blake Associates (PBA). According to Blackjack, PBA are experts in training luxury brand retail personnel to boost its client services offering in…

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Video + AI = the future of finance

Video + AI = the future of finance

The financial services sector is rapidly walking up to the potential of video to transform the customer experience, but adding AI into the mix takes it to a whole new level, says David Fulton, CEO of computer vision leaders WeSee. The most forward-thinking banks, finance…

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