Consultancy Ethos Farm has been shortlisted in the New Business of the Year category for the 2018 Lloyds Bank National Business Awards. Ethos Farm was set up by former Blackjack Promotions Managing Director Sally Alington last year and has offices in London and New York. The company’s services focus on…
In the continual race to maximise viewability, brands and agencies may have forgotten one vital element: engagement. You might have a high viewability score, but if the way the message is presented doesn’t hit home with the right consumer, the campaign will underperform. Placing an…
Revolutionary online start-up brings hirers, agencies and contractors together in one place to streamline the recruitment process for booking temporary staff London, UK – July 2018 – A unique powerful online solution for booking temporary staff, TempRocket has launched today to create a one-stop-shop for hirers,…
‘Facial recognition tech is becoming more sophisticated, with some firms claiming it can even read our emotions and detect suspicious behaviour. But what implications does this have for privacy and civil liberties?’ The BBC recently explored this topic in a feature article entitled ‘The cameras…
The vast majority of women influence auto purchases yet most feel alienated by car companies, says new research from TI Media. Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media (formerly Time Inc. UK). This is particularly worrying for car…
Travel Retail marketers could be missing out on potential profits by ignoring older passengers, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions Looking at the marketing that goes on in most Duty-Free areas, you would be forgiven for thinking either that air travel…
The former Time Inc. UK Marketing Director of Advertising, Lisa Batty, has launched a new trade marketing consultancy dedicated to creating events with a ‘memorable’ twist. Her Co-founder and Chairman is ex Havas Media UK Group CEO Mark Craze. Drawing on their combined experience of…
Blackjack Promotions, the travel retail staffing specialist operating at Dublin Airport and department stores across the city, has partnered once again with Penny Blake Associates (PBA). According to Blackjack, PBA are experts in training luxury brand retail personnel to boost its client services offering in…
The financial services sector is rapidly walking up to the potential of video to transform the customer experience, but adding AI into the mix takes it to a whole new level, says David Fulton, CEO of computer vision leaders WeSee. The most forward-thinking banks, finance…
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly…