Planning to expand internationally? Expect it to be messy and hard. But first things first, you won’t be going anywhere if you don’t have scalable technology in place. This will instantly give you a competitive advantage and make you faster in the market. The key…
“It’s our job to keep inventing and to be patient. One thing leads to the next.”– Jeff Bezos It’s a mark of how technology journalism has evolved that the unveiling of Amazon’s Fire Phone wasn’t just greeted by coverage of its technical specifications. Yes, it…
Imagine the scenario: It’s planning time and budgets are still really tough. Many consultancies and agencies will be talking to their clients about incremental growth, incremental volume, incremental profit, and incremental process improvements. It’s such a lovely, feel-good adjective. It’s like the growth is there so long…
Native advertising is having its Snow Fall moment. When The New York Times published Snow Fall: The Avalanche at Tunnel Creek, a multimedia feature that made simple words on a page feel suddenly old-fashioned, it was heralded as “the future of journalism storytelling.” It would…
Contrary to what you might believe, being “big” isn’t easy… especially from a marketing perspective. In a recent piece of research undertaken among senior executives at global organisations, we found a number of key areas in which these brands felt they came up wanting compared…
For a lot of brands, face-to-face and online events form an integral part of their overall marketing strategy. Vast volumes of data are generated in the course of these events, and digging out that data should be a critical part of the overall sales and…
As publishers battle with a decline in subscriptions and advertising sales, and marketers search out new ways to grow sales online, could there be a way to drive revenues that works for both parties? Native advertising is one buzz word that is drawing together many…
“Content is where I expect much of the real money will be made on the Internet.” – Bill Gates, 1996 It’s hard to believe Bill Gates coined the phrase “Content is king” only 18 years ago in a 1996 essay about the Internet – at a time…
At The Drum Live, hundreds of media and marketing experts gathered for a day of real-time media inspiration. Say Media’s Carla Faria and Lawrence Horne hosted a panel with UK content partners Fritha Strickland of Tigerlilly Quinn, Christine Chang-Hanway of Remodelista, and Charlie Gardiner-Hill of The Gentleman’s Journal. The session covered How…
Following the official opening of Heathrow Terminal 2 by the Queen and Duke of Edinburgh on 23 June, Blackjack Promotions Managing Director Sally Alington takes a look back at what worked so well to make the new terminal’s soft opening such a great success….