We’re currently seeing the biggest shift in TV audiences since the launch of Netflix. Brands need to take note, or risk being left behind. Yes, I’m talking about the growing popularity of free-to-view connected TV (CTV) among consumers: advertising-led video on demand (AVOD) and free-to-access…
Roger Clements, CMO, Matrix on the importance of pre-employment screening for temporary recruits. The growing competition for talent globally has highlighted the critical value of the human resource to business success. As the economic landscape becomes increasingly competitive, it has never been more important for…
By embracing big data, HR can deliver talent insights that can add value to business strategies – and grow its presence in the boardroom, writes Chris Grimes, sales director at Matrix. The search for talent has never been more frustrating, as employers struggle to source…
The rise in disparate AVOD and FAST platforms opens the door to new and exciting TV audiences. Despite the challenges, it’s our job to ensure brands can engage with them successfully, says Pierre De Lannoy at MiQ. Recently I sat on a New Digital Age…
MiQ’s Tom Richards explains why the media industry is a blueprint for helping us understand the true impact of new technologies like artificial intelligence and why the human touch will always play a vital role. Another year, another artificial intelligence (AI) innovation that’s going to…
Successfully evolving digital advertising to deliver better outcomes for advertisers demands creating a delicate balance between human talent and technology, says MiQ’s Tom Richards. There has been an undercurrent of anxiety surrounding artificial intelligence (AI) and machine learning (ML) for some time now because of its…
Bakers Basco, the membership scheme set up by Allied Bakeries, Fine Lady Bakeries, Frank Roberts & Sons, Hovis and Warburtons to provide and manage an industry-wide bakery equipment solution are calling out to convenience store managers to raise awareness of misplaced bakery equipment that often…
The number of active social care work placements have reached an all-time high, with average pay rates on the rise in an effort from businesses and councils to attract more candidates into vital roles, according to data from market-leading workforce technology and services platform Matrix….
Recently, Netherlands-based online food ordering and delivery service Just Eat made a decision that will change the status of its UK workforce. It will move from permanently employing its 1,700 couriers and 170 operational staff to implementing a self-employed or contractor model. Why? Because it…
Tom Richards, global VP of product at MiQ, examines how OpenAI’s ChatGPT bot might positively impact programmatic advertising but predicts that challenges by traditional publishers may lie ahead. The explosion of ChatGPT onto the media scene has unsurprisingly created a lot of FUD – Fear,…