2012 was a great year for content marketing, one that saw it established as a key discipline as brands looked to create a genuine rapport with their target audience. And there are big names leading the charge: the likes of Coca-Cola and Red Bull both…
As the digital publishing revolution continues to gather pace around us, two recent pieces of news clearly demonstrate how things have changed in this arena. On the face of it, the fact that The Guardian’s editor Alan Rusbridger was forced to officially deny claims that the paper…
News that Argos now views its printed catalogue as obsolete is indicative of the shift going on across the print industry. Retailers and publishers alike are finding themselves burdened with the costs of printing and distributing everything from printed catalogues to magazines, and are looking…
While News International’s move to automate the process of transferring ads from print to digital is moving in the right direction as publishers seek to monetise digital and mobile platforms, Mark Inskip wonders whether it goes far enough. News International’s recent announcement of its plans…
With publishers trying to negotiate the shift to mobile formats, received wisdom dictates that there are only two options available: replicate or redesign. Group FMG’s UK Managing Director Mark Inskip explains how, by looking at high street retailer M&S, publishers will find a cost-effective third…