Archive for Thought - page 30

2012 was a great year for content marketing, one that saw it established as a key discipline as brands looked to create a genuine rapport with their target audience. And there are big names leading the charge: the likes of Coca-Cola and Red Bull both…

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As the digital publishing revolution continues to gather pace around us, two recent pieces of news clearly demonstrate how things have changed in this arena. On the face of it, the fact that The Guardian’s editor Alan Rusbridger was forced to officially deny claims that the paper…

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