As manufacturers and distributors face a surging e-commerce market, they need to design web sites that are useful to their customers. E-commerce site design expert Stuart Patterson suggests several ways to quickly get up to speed. Positive online shopping experiences improve customer loyalty and sales….
It’s not only in the West where social media advertising revenues are growing rapidly. In Asia-Pacific, they’re rocketing. In fact, China is fast catching up with the US, with eMarketer predicting revenues of $3.4bn for 2015, almost doubling to $6.1bn by 2017. But China is…
Despite the explosion in video ad sales, driven by programmatic technology, advertisers have so far shied away from mobile video. It’s time for brands to have a serious rethink. Programmatic video ad sales in EU-5 are expected to soar 63.5% to reach €369 million by…
With more and more visitors arriving at a website “through the side door”, namely via search, social or a referring link, the days of homepage are gone. Say Media’s Lawrence Horne says articles are the new homepage and shares eight lessons to ensure you are…
Bringing a new bundle of joy into the world is a momentous occasion for a family. Whether it’s an experienced mother adding a fourth child to the brood or parents-to-be gearing up for their first, one thing’s for sure, they will be open to ideas…
‘Unite the world in play’ is Spil Games’ often-quoted and ambitious mission. For the most part this means uniting millions of players across 7 continents via our games platforms. Occasionally, though, we manage to pull off something quite special. Recently we succeeded in reuniting virtual…
Facebook is one of those global brands that has become the victim of its own success. Facebook-related headlines over any given month throw up a mixture of celebratory growth stories, alarming claims about privacy, and the usual one we all know and love about a…
If there’s one word that strikes fear into the heart of modern bricks-and-mortar retailers, it’s ‘showrooming’, says Fadi Shuman*. This is one of the latest retail buzzwords, and is essentially where someone uses a retail store as a showroom. In other words, they come into…
With tablet use exploding publishers are now being forced to take the plunge and cross over to the app market. However, as leading business and consumer publisher Haymarket has discovered with its leading automotive title it’s easier now than ever before to make that shift….
With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content…