We have three home nations competing in the UEFA European championship finals for the first time, heightening excitement and making the tournament potentially even more valuable for brands. But are the official sponsorship channels the best route for businesses to take or are there more…
Guidelines are designed to protect the consumer from being hoodwinked by promotional content. So how about a set of guidelines to protect the advertiser from promotional content? Because ultimately native content should not be promotional in any way. It should add value to the consumer experience, building on…
It’s no secret that technology is transforming fans’ relationship with sport, from Fantasy Football to in-play betting, and Sporting Mouth’s John Owrid believes the rise of social apps will take this to much more intimate and tribal level. Personalisation is on pretty much every summary…
Native advertising has reached a crossroads. The rapid rise in its popularity over the last few years has brought us to the point at which we are at today; a ridiculously cluttered and confusing marketplace. Native is in a mess and it’s no wonder marketers…
Sam Robson Group Events Director at The Appointment Group, gives her view of the Turkish capital as a MICE destination Known as the city where Europe meets Asia across the Bosphorus, Istanbul is also the meeting of ancient history and super cool – and an…
CHOOSING a hotel strategically in line with client objectives is a great way to get more value out of the accommodation part of event planning than simply viewing it as a place for guests to lay their heads. It can also help reduce costs, says…
There’s no doubt that the automated buying and selling of digital advertising is revolutionising the industry for both publishers and advertisers. However, there are still headwinds along the path to growth and it’s crucial for marketers and agencies to be aware of these challenges and…
The advertising industry is currently in the midst of a significant transition toward programmatic advertising. In the UK alone, recent figures from eMarketer suggest that programmatic digital display ad spending will grow 66.2% to reach £1.80 billion this year, accounting for more than half (59%)…
“Galleries are overwhelmingly visual. But people are not – the brain understands the world by combining what it receives from all five senses. So can taste, touch, smell and sound change the way we ‘see’ art?” This was the question that prompted the creation and…
