With competition intense, new restrictive legislation and the unknown Brexit effect, charities are busy combining brand awareness with fundraising, writes our columnist. From handling the tension between funding and branding to getting consumers to give rather than just take part, charities are facing more marketing…
53% of global organisations use two common, but unsuccessful methods of wiping data, according to a report by Blancco Technology Group. The improper data removal and poor enforcement of data retention policies creates the ideal conditions for data breaches to regularly occur. Data is still…
LONDON: The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth lifestyle with Millennials when it should actually be focused on Centennials, according to a leading industry figure. In a Warc Best Practice paper – How…
As online investment continues to grow, digital brand advertising has unlocked a new world of opportunities for creativity and targeting, yet many advertisers are struggling to make the most of it. With a seemingly infinite number of creative formats, data targeting, publishing options and measurement…
Recent research points to a massive spike in investment in blockchain technology projects, and while the banking sector appears to be taking centre stage, the implications are far wider. It’s interesting to see that new research has shown there is an increasing interest in and…
Did you go to Glastonbury this year? If you did, you’d know the four basic human needs – food, water, air and shelter – which you have to get sorted before you can start enjoying the music. You’ll also know that there is now a…
![Top charity campaigns + 6 steps to digital brand success [VIDEO]](http://www.klpr-agency.co.uk/wp-content/uploads/2016/08/Untitled-23.jpg)
A recent event hosted by Collective, experts in digital brand solutions, brought together charity branding experts from MacMillan Cancer Support, WWF and MediaCom to explore how to balance brand building and fundraising for charities. The event culminated in a panel debate exploring some of the key digital marketing challenges that…
LONDON: The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth lifestyle with Millennials when it should actually be focused on Centennials, according to a leading industry figure. In a Warc Best Practice paper – How…
The market-led strategies of the past based on growing consumer segments with increasing spending power won’t cut it in a slower-growth global economy. J. Walker Smith, Executive Chairman at The Futures Company examines the economic backdrop and the way forward for businesses and brands. Increasingly,…
It increasingly looks like we’re reaching a watershed moment in online publishing. Programmatic technology has been rapidly adopted as publishers seek the fastest and most efficient way to offer their inventory to advertisers in order to maximise yield and get the best revenue return. Header…