Uber is currently valued at $69 billion – and it’s only seven years old. The taxi app has been so successful, it has spread to more than 500 cities in nearly 70 countries. It has also created a new business term – Uberisation, as in…
In this regular series of features we recognise the genuine trailblazers of travel retail, from bricks and mortar wizardry to e-commerce ingenuity. Dubai’s airports are two of the world’s most technologically advanced travel, retail and leisure hubs. What lessons should duty free retailers learn from…
Why is it that so many data protection vendors want to force you to choose between an on-premises solution and a software-as-a-service solution? These vendors want to dictate the backup infrastructure that you should use. Some claim that an on-premises software is the right answer….
Face to face marketing is an incredibly powerful tool, and there has been an explosion in the number of campaigns using brand ambassadors, handing out samples, leaflets and coupons on the streets, at busy travel hubs, in shopping centres and at festivals and music and…
You may have your data backed up, but how quickly can you access it if something goes wrong? There needs to be a shift in focus from backup to recovery The message to businesses has always been: backup; backup; backup! But is that enough anymore?…
Consumers are reacting to a fear that the trajectory they are on is going nowhere. People are anxious for change in their lives. Brands must reflect this, too, writes J. Walker Smith, executive chairman of Kantar Futures. Over the years, brands have had to adapt…
Most company websites are like the dinosaurs after the comet has hit, but before the global winter has taken hold – dead lizards walking. That’s because the underlying design and functionality of the majority of sites are still locked in the paradigms of the print…
The future of experiential marketing in Brexit Britain lies in tea and cakes. Ian Priestman, head of experiential at Blackjack Promotions, explains what we can learn from The Great British Bake Off. Tech is all the rage in experiential marketing at the moment. Every event…
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch’s co-founder, Tom Barnett, says that, for the right publishers, now’s the time…
Collective’s 2016 UK Online Video Advertising Market Report finds that less money is being allocated to the traditional pre-roll format. As the UK online video advertising market continues to mature, advertisers and buyers are moving away from a focus on larger, traditional pre-roll video towards…