Andy DeVito of Blackjack Promotions has some timely advice on Christmas-related marketing The Christmas period is all about tradition. The supermarket aisles filled with gifts and decorations, the Christmas TV ad battle and the traditional headlines about this year’s ‘Winter Blunderland’ Christmas-themed event. Muddy fields…
Despite the explosion in digital video advertising, most creative assets still tend to be made for TV. Alex Burn, Creative Director at Collective, explains why brands, agencies and publishers need to work together to make campaigns digital-first. Next year, total digital ad spend will surpass…
James Rix, founder of StreetPR explains why all he wants for Christmas is for brands to take a more proactive approach. Marks & Spencer has stolen John Lewis’s crown this Christmas, with the M&S ‘Mrs Santa’ TV commercial being named the UK’s favourite Christmas ad,…
The current real-time bidding process is simply the spot market for the impression, and is nothing more than the warm-up act for something far more predictive and sophisticated, explains Tom Barnett, co-founder, Switch Concepts. Imagine for a minute that you’ve swapped your current job to…
Mark Inskip, Global CEO, Kantar Futures looks at the changing role of marketers and the growing influence of technology on skillsets within marketing departments. Big data is becoming increasingly important for today’s marketing departments. Not only is it a critical enabler, it’s also potentially a…
In a fast-changing business, the kind of people you manage is more important than your management process or style. A key factor is employees’ ability to work as a team. In a small dynamic business the ability to cooperate and collaborate is more important than…
Don’t get forced into either cloud or on-premises backup systems by vendors, you need to decide first what is right for your requirements, says Jeff Hart at Acronis Why is it that so many data protection vendors want to force you to choose between an…
Originally posted M&M Global 25 November 2016
With Unilever starting to see positive results from its much publicised new purposeful approach, Kantar Futures executive chairman J Walker Smith says it’s time for brands to set rather than simply follow this new agenda. Unilever’s shift in tactics towards advertising with purpose seems to…
There are a number of rules, regulations and laws covering experiential marketing. James Rix, founder of StreetPR, gives the lowdown on five important areas to discuss with your experiential agency. Face-to-face marketing is an incredibly powerful tool, and there has been an explosion in the…