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Archive for Thought - page 19

Leave the business, seek adventure, and reap the rewards

Leave the business, seek adventure, and reap the rewards

Running a business can test the mettle of the most seasoned of entrepreneurs, but many will test it further by seeking adventure away from their business. Whether it’s travelling the world by bike, leaping from airplanes, or surviving for a while on a desert island,…

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5 Steps To Prevent A Catastrophic Data Loss

5 Steps To Prevent A Catastrophic Data Loss

Choosing the right data protection package for your situation is an important and essential decision, but, in a way, it is but only one of many concerns in securing the data. Here are five important issues to consider when planning a backup deployment: 1. Backup…

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Top data and creativity tips: Art for ads’ sake!

Top data and creativity tips: Art for ads’ sake!

Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn. There’s a great David Hockney quote that says “art has always been shaped…

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LGBTQ+ America: The hidden power in an increasingly visible segment

LGBTQ+ America: The hidden power in an increasingly visible segment

On the heels of Pride Month this past June, a new survey published in Time magazine finds LGBTQ+ Americans feel increasingly vulnerable and at risk of losing hard-fought social and legal gains. The community’s growing fear seems discouraging. But if members of the LGBTQ+ community believe their…

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Why Digital Advertisers Need a Premium Marketplace

Why Digital Advertisers Need a Premium Marketplace

Unsurprisingly, with the issues surrounding Facebook and YouTube in recent months, there’s growing concern among digital advertisers over brand safety and a call for transparency in terms of exactly what kind of content their ads will appear next to. This is driving a shift in…

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5 Tips for Nailing a Summer Student Job

5 Tips for Nailing a Summer Student Job

There’s a myth that students are lazy; perhaps those who have rich parents are, but I can tell you, I worked my butt off when I was a student and I regularly employ students who put in some hard graft. My first summer student job…

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Why SMBs represent the future for the channel

Why SMBs represent the future for the channel

The cloud is enabling SMBs to compete on a level with large corporations, which makes them a potential gold-mine for the Channel, says Jakob Olsen,  Vice-President & Managing Director, EMEA at Acronis IDC Research figures point to worldwide growth in IT spend by small-to-medium businesses (SMBs), with…

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Top tips: The secret to mass precision digital marketing

Top tips: The secret to mass precision digital marketing

Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund. If you take a look at the recent Advertising Expenditure Forecast from Zenith Global it looks as if everything in…

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Internet Advertising’s Robust Growth Hides an Inconvenient Truth

Internet Advertising’s Robust Growth Hides an Inconvenient Truth

Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato Founder and CEO, Adrian Pearmund. If you take a look at the recent Advertising Expenditure Forecast from Zenith Global, it looks as…

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Is it time to nationalise data?

Is it time to nationalise data?

National, local and city governments have surrendered the initiative on smart city projects by letting commercial companies hoover up data Citymapper, working closely with Transport for London (TfL), is trialling a new bus service in Central London which will use data to identify better routes….

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