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Archive for Thought - page 16

Brands must march to the beat of a digital drummer

Brands must march to the beat of a digital drummer

Digital disruption is transforming industries, and the music business was arguably the first to be impacted and has transformed the most over the past two decades. Major music labels were supposed to be facing extinction at the hands of digital insurgents; yet today they remain…

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Businesses should stop looking backwards

Businesses should stop looking backwards

To succeed in the 21st Century, successful enterprises will be nimble: tracking the major trends reshaping their markets; adapting to face complex operating environments; and being flexible in the face of uncertainty. They will think more broadly about innovation too: pushing beyond incremental improvements to…

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Forget the maximum GDPR penalties, the lesser fines alone could kill UK business

Forget the maximum GDPR penalties, the lesser fines alone could kill UK business

LolaGrove CEO Robin Caller sends out a rallying cry for more affordable advice and technology to help Britain’s SMBs become compliant with the new data protection legislation for the sake of the economy. If there’s one thing about GDPR that’s grabbing the headlines at the…

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How AI holds the key to making the internet safe

How AI holds the key to making the internet safe

Pioneers of new industry sector Viztech are taking the neural network technology behind iPhone X’s facial recognition system to a whole new level to deliver a range of applications including video detection to solve the growing crises in online extremist content and brand safety. David…

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Top tips: 4 ways to keep your customers at the heart of social media

Top tips: 4 ways to keep your customers at the heart of social media

Ben Harrington, Managing Director at BlueSocial offers 4 tips for businesses using social media to manage customer service. If you bought a product or paid for a service 20 years ago and there was a problem with the product or service you probably either personally…

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Blackjack uses geo-tagging to deliver enhanced brand ambassador performance

Blackjack uses geo-tagging to deliver enhanced brand ambassador performance

Specialist staffing agency Blackjack Promotions has invested in the latest geo-tagging technology to ensure maximum impact from brand ambassadors. Developed by AXLR8, the technology integrates with the experiential agency’s booking and rostering system via staff’s smartphones. An app makes it quick and easy to see…

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Could AI facial recognition combat insurance fraud?

Could AI facial recognition combat insurance fraud?

Insurance fraud is big business. Last year, some 125,000 claims were detected in the UK, worth £1.3 billion, according to research by the Association of British Insurers. But could a new generation of AI (Artificial Intelligence) powered face and behaviour analysis software apps help detect…

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Is the digital ad industry turning a content corner?

Is the digital ad industry turning a content corner?

We live in an age of hyper media consumption. Whether as individuals or businesses, never before have we been presented with so many ways to communicate with each other.  People now have access to constant communication and, in the digital landscape, a seemingly never ending…

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Is soccer on TV match fit?

Is soccer on TV match fit?

Soccer on TV needs to up its game to keep viewers engaged if it is to survive in the digital age. It’s time for soccer clubs, sports broadcasters and producers to start thinking outside the penalty box and the goggle box, argues Megan Goodwin, joint…

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Grow your brand, don’t just tighten the noose

Grow your brand, don’t just tighten the noose

The big retailers’ festive ad campaigns show the power of telling an engaging story, but Time Inc’s UK trading director says brands need to remember that storytelling isn’t just for Christmas. It’s fair to say that use of data has transformed the media landscape over…

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