Paris has been offered a unique opportunity to show the world that it is both a historic center of culture and sports at the same time a modern, innovative and thoroughly 21st century digital “smart” city. You might not think of Paris as being a…
Rather than continually striving for technological advances, brands should shift their focus towards how their products and services can enhance the social relationships of consumers, says J. Walker Smith of Kantar Consulting Despite a long history of using social engineering to drive efficiency, productivity and…
Brand ambassadors can deliver real benefits for health and wellness brands – and for consumers who want to change their lifestyles for the better, says Dorian Payne, Head of Operations at StreetPR Health is big business, and not just because we’re still in the season…
In recent weeks, there’s been a fair bit of light shone of the practices of Social Media influencers and bloggers. There was the story of the Irish blogger who admitted to fixing a brand partnership competition so that her family and friends won the prizes…
Steve Millward, General Manager at Bakers Basco looks at how reusable packaging is integral to reducing waste in the food chain. Cauliflower steaks have been all over the news recently. Basically, they consist of two slices of cauliflower in a plastic tray, with a plastic…
This year brands must reboot their approach to digital advertising to make the most of an industry in flux, says Time Inc. UK’s Digital Strategy Director Paul Lowrey. Last year marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement,…
UK sports need to add a bit of American magic to deliver real value for fans beyond cutting ticket prices, creating a deeper, more memorable day out for the people who matter most, says James Rix at StreetPR You’ve got to hand it to the…
Frequently end of year predictions go too far – yet last year’s didn’t go far enough, says John Zanni, president of Acronis. The fact that four key topics dominated 2017 was no surprise, but few people predicted just how far they would go… Ransomware While…
Why brands should care about the next cohort after millennials, plus four strategy tips to think about. Marketers around the world are focused on how to reach millennials. But the real drivers of change over the next decade or so will be their younger siblings and…
Here’s an interesting insight uncovered by Kantar Futures, a consultancy within WPP media and marketing research arm. While the news is filled with stories about discriminatory behaviour by law enforcement, more people in this country experience discrimination while shopping. That’s obviously a real problem for…