How can airports and airlines tell if someone is disabled? That’s a fundamental question for our industry – and it’s not as easy to answer as many people might think. It is fair to say that airports can be hugely disabling environments. Not only in…
A new system based on deep learning AI could significantly reduce claims fraud, says David Fulton, CEO at WeSee. Forrester Research recently discussed how AI could help insurance companies establish themselves as digital insurers. The fact is that the technology could have far deeper ramifications…
“In any rational world, there should now be a renaissance in sophisticated media planning rather than mere trading and the pressing of the social media digital default button.” This was renowned media journalist and commentator Raymond Snoddy’s reaction to the recent launch of PAMCo – Audience Measurement for…
Books, films, TV series, board games, computer games, even famous people – all of them have proved to be great sources for online gaming titles. Just look at the licensed properties you can play on the major online gambling sites… But it’s important for developers…
Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping…
Brand ambassadors, face-to-face marketing and experiential activations can deliver major benefits for restaurants and fast-food chains, driving footfall and engaging new audiences, says Dorian Payne, Head of Operations at StreetPR In the hospitality industry, restaurants and fast-food operators are used to the idea of hiring…
Stadiums, venues and events organisers need to up their game if their offer is to appeal to millennials, says Dorian Payne, head of operations at StreetPR. Marketers usually presume millennials only communicate via digital channels – but while it’s true that they love their mobiles…
A high-powered panel, hosted by Time Inc. UK and including Sir John Hegarty and senior figures from eBay, Domino’s Pizza and Karmarama, explored issues around brand building in digital and mobile channels as part of Advertising Week Europe, taking place in London. Artificial Intelligence and…
In the stampede toward e-commerce, digital marketing and in-store technology, are we forgetting the power of the personal approach? Hamilton Sargent, account manager of Blackjack Promotions, finds out more Whatever the trends gurus may be saying about how gadgets will run our lives for us,…
Consumer trust in media is falling by the week, to the point where some of us feel a bit like polar bears, looking frantically on as the Arctic ice cap melts away. Ideally, we need the media equivalent of the Paris climate accord to reverse…