The temp sector is currently far too disparate to the frustration of both hirers and contractors. Although the growth of job sites has taken recruitment online, the industry has hardly been transformed by the digital revolution. That’s according to TempRocket’s Founder, Andrew Johnston. Speaking to Recrutiment…
In the continual race to maximise viewability, brands and agencies may have forgotten one vital element: engagement. You might have a high viewability score, but if the way the message is presented doesn’t hit home with the right consumer, the campaign will underperform. Placing an…
Travel Retail marketers could be missing out on potential profits by ignoring older passengers, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions Looking at the marketing that goes on in most Duty-Free areas, you would be forgiven for thinking either that air travel…
The financial services sector is rapidly walking up to the potential of video to transform the customer experience, but adding AI into the mix takes it to a whole new level, says David Fulton, CEO of computer vision leaders WeSee. The most forward-thinking banks, finance…
Popular books, hit films and TV series, characters from graphic novels, and even toys can all be translated into the digital space, allowing fans to immerse themselves in their favourite fictional worlds and adding new income streams and brand extensions for the Intellectual Property (IP)…
The ability of the latest developments in deep learning and neural networks to detect suspicious behaviour looks set to revolutionise security and law enforcement, says WeSee’s David Fulton. In the quest for a safer world, it looks increasingly like artificial intelligence will play a leading…
We’re hearing about more and more applications of AI-driven facial recognition systems, from checking identities at the airport to verifying board members for meetings. Taking things a step further, The Times reported recently that the Chinese city of Xinjiang has given its law enforcement officers Google Glass-like headsets equipped…
With Hainan Airlines’ new direct Beijing-Dublin air route launching recently, Fiona Tindall, Head of Domestic Retail at Blackjack UK & Ireland looks at how brands and businesses operating at Dublin Airport can deliver bespoke, tailored service to ensure they are ‘China-ready’. Airports are a very…
A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, tells ExchangeWire. “Uncertainty was the only certainty” – this was how Campaign summed up 2017 for…
Steve Millward, General Manager at bakery equipment company Bakers Basco, argues that reusable plastic products are integral to tackling packaging waste in the food chain. Plastic is ‘Public Enemy Number One’ right now, and it’s being blamed for all the ills besetting the UK and…