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Archive for Thought - page 12

It’s not plastic that’s destroying the planet, it’s how we use it

It’s not plastic that’s destroying the planet, it’s how we use it

Steve Millward, General Manager at bakery equipment company Bakers Basco, welcomes the UK Government’s £20m fund aimed at changing how we use and abuse plastic Sam Gyimah, Minister for Universities, Science, Research and Innovation in the UK Government, recently announced a new £20 million Plastics Research and…

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Blackjack Promotions on ‘providing the best staff’

Blackjack Promotions on ‘providing the best staff’

Nikki Fisher, Head of Staffing at Blackjack Promotions recently contributed to a feature in FMBE Magazine to find out what makes an exceptional brand ambassador. Here, we give you the full interview. How would you describe the staff on your books, what qualities must they…

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Play, imagination and creativity… the secret to brand storytelling in travel retail

Play, imagination and creativity… the secret to brand storytelling in travel retail

Great marketing is all about telling stories that resonate with your target audience – and that’s why successful brands focus so much on their origin and history. Storytelling is not just a key vehicle for communicating brand values, but also for driving engagement. Arguably, storytelling…

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Marie Claire 30 years on: A brand with a purpose

Marie Claire 30 years on: A brand with a purpose

Let’s rewind to September 1988: the very first edition of Marie Claire UK had just hit newsstands and suddenly women across the UK had their eyes opened to a new world; one that not only centered on their passions for fashion and beauty, but combined…

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Computer Vision – The Next Frontier for Enterprise Security

Computer Vision – The Next Frontier for Enterprise Security

Operating a safe and secure business has never been more important, as it is the key to building trust and loyalty among employees and customers alike. In this article, David Fulton, CEO at WeSee, explains how the latest developments in AI, specifically computer vision technology,…

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8 tips for a perfect post-purchase experience

8 tips for a perfect post-purchase experience

Sending order tracking and delivery details to purchasers is a great way to boost service and loyalty, but only if you do it and say it in the right way, says parcelLab’s Julia Henry. A recent study by IBM Watson showed that 67% more customers…

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How can SMBs get a better deal on temporary staff?

How can SMBs get a better deal on temporary staff?

Recruiting temps can help give SMBs key flexibility and agility, yet they are held back by an expensive and cumbersome search and hire process. But times are changing for the better, says TempRocket’s Andrew Johnston… There are more than 1.5 million temporary workers in the…

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Another new school year, another recruitment challenge…

Another new school year, another recruitment challenge…

From a teacher shortage in Scotland to an ongoing rise in demand for temporary staff, schools are faced with increasing recruitment costs. But help is at hand in the form of new digital disruptors entering the market, says TempRocket’s Andrew Johnston. Once viewed as the…

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Stations aren’t standing still when it comes to brand experiences

Stations aren’t standing still when it comes to brand experiences

When it comes to travel retail, train stations are rapidly catching up with airports, High Streets, shopping malls and festivals, says Fiona Tindall, head of domestic retail at Blackjack Promotions When it comes to brand experiences targeting consumers, what marketers need is high-value, high-traffic, marketing-friendly…

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Tackling insurance fraud once and for all with emotion recognition

Tackling insurance fraud once and for all with emotion recognition

One insurance scam is detected every minute in the UK; that’s according to new research published by the Association of British Insurers (ABI). A total of 562,000 insurance frauds were found out by insurers in 2017, of which 113,000 were fraudulent claims and 449,000 dishonest…

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