Consumer trust in media is falling by the week, to the point where some of us feel a bit like polar bears, looking frantically on as the Arctic ice cap melts away. Ideally, we need the media equivalent of the Paris climate accord to reverse…
Paris has been offered a unique opportunity to show the world that it is both a historic center of culture and sports at the same time a modern, innovative and thoroughly 21st century digital “smart” city. You might not think of Paris as being a…
Rather than continually striving for technological advances, brands should shift their focus towards how their products and services can enhance the social relationships of consumers, says J. Walker Smith of Kantar Consulting Despite a long history of using social engineering to drive efficiency, productivity and…
Brand ambassadors can deliver real benefits for health and wellness brands – and for consumers who want to change their lifestyles for the better, says Dorian Payne, Head of Operations at StreetPR Health is big business, and not just because we’re still in the season…
In recent weeks, there’s been a fair bit of light shone of the practices of Social Media influencers and bloggers. There was the story of the Irish blogger who admitted to fixing a brand partnership competition so that her family and friends won the prizes…
This year brands must reboot their approach to digital advertising to make the most of an industry in flux, says Time Inc. UK’s Digital Strategy Director Paul Lowrey. Last year marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement,…
Digital disruption is transforming industries, and the music business was arguably the first to be impacted and has transformed the most over the past two decades. Major music labels were supposed to be facing extinction at the hands of digital insurgents; yet today they remain…
To succeed in the 21st Century, successful enterprises will be nimble: tracking the major trends reshaping their markets; adapting to face complex operating environments; and being flexible in the face of uncertainty. They will think more broadly about innovation too: pushing beyond incremental improvements to…
Anglo-French digital innovation agency Interactive Rights Management (IRM) is creating mobile apps targeting Parisian tourists and is offering luxury brand partners the opportunity to reach culture and food lovers from around the world via sponsorship opportunities. The tourist apps are being developed following IRM’s recently…
Computer vision innovator WeSee has launched a unique and powerful AI-based technology that can process, search and categorise video, as well as still images, quickly and efficiently, handling information just like the human brain does but up to 1,000 times faster. It has enabled WeSee to develop…