A new system based on deep learning AI could significantly reduce claims fraud, says David Fulton, CEO at WeSee. Forrester Research recently discussed how AI could help insurance companies establish themselves as digital insurers. The fact is that the technology could have far deeper ramifications…
“In any rational world, there should now be a renaissance in sophisticated media planning rather than mere trading and the pressing of the social media digital default button.” This was renowned media journalist and commentator Raymond Snoddy’s reaction to the recent launch of PAMCo – Audience Measurement for…
Multicloud is here to stay and could offer resellers a chance to stand out from the crowd if they can rise to the challenge, says Ed Smith, Head of Sales, EMEA at Megaport. If anyone was in any doubt that multicloud was heading for the…
Books, films, TV series, board games, computer games, even famous people – all of them have proved to be great sources for online gaming titles. Just look at the licensed properties you can play on the major online gambling sites… But it’s important for developers…
Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping…
Firmly on tourists’ must-see list, there’s no doubting the enduring status of Paris as one of the world’s most popular and beautiful capitals. Well, at least that’s what you’d think. But never one to rest on its laurels, the Paris region realised that it was…
Is your big day fast approaching but still want to shift a few pounds? Stuart Taylor, Founder of PerfecTone shares some last minute advice for blushing brides-to-be on how to get your wedding body. It’s the moment you’ve been dreaming of since you were a little girl. It’s the day that you will remember forever. It’s that once in a…
Brand ambassadors, face-to-face marketing and experiential activations can deliver major benefits for restaurants and fast-food chains, driving footfall and engaging new audiences, says Dorian Payne, Head of Operations at StreetPR In the hospitality industry, restaurants and fast-food operators are used to the idea of hiring…
A high-powered panel, hosted by Time Inc. UK and including Sir John Hegarty and senior figures from eBay, Domino’s Pizza and Karmarama, explored issues around brand building in digital and mobile channels as part of Advertising Week Europe, taking place in London. Artificial Intelligence and…
In the stampede toward e-commerce, digital marketing and in-store technology, are we forgetting the power of the personal approach? Hamilton Sargent, account manager of Blackjack Promotions, finds out more Whatever the trends gurus may be saying about how gadgets will run our lives for us,…