There’s a myth that students are lazy; perhaps those who have rich parents are, but I can tell you, I worked my butt off when I was a student and I regularly employ students who put in some hard graft. My first summer student job…
Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology company Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalized campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customizable and transparent programmatic approach…
HeadBox, an online network for creative, inspiring and off-site meeting spaces, has named Blackjack Promotions as its recommended provider of event staff. Blackjack will now feature in the ‘Friends of HeadBox’ section on the online company’s website. Andrew Needham, CEO of HeadBox, says: “We aim…
The cloud is enabling SMBs to compete on a level with large corporations, which makes them a potential gold-mine for the Channel, says Jakob Olsen, Vice-President & Managing Director, EMEA at Acronis IDC Research figures point to worldwide growth in IT spend by small-to-medium businesses (SMBs), with…
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund. If you take a look at the recent Advertising Expenditure Forecast from Zenith Global it looks as if everything in…
National, local and city governments have surrendered the initiative on smart city projects by letting commercial companies hoover up data Citymapper, working closely with Transport for London (TfL), is trialling a new bus service in Central London which will use data to identify better routes….
The recent global Petya ransomware attack severely curtailed the operations of WPP and suddenly put advertising and marketing agencies clearly in the spotlight as potential targets for this growing cybercrime phenomenon. Those in the industry who thought only public and government organisations were under threat are having…
Blackjack Promotions is enhancing its focus on luxury brands with a new training programme. The company, which specialises in travel retail and experiential offerings, has teamed up with Penny Blake Associates to help its staff offer more within the popular sector. Penny Blake will run…
Solution helps to reduce waiting times and turns dead queuing time into a digitally rich experience IRM founders Megan Goodwin and Valerie Bozzetto with other shortlisted entrants Anglo-French digital innovation agency Interactive Rights Management (IRM) has been appointed by the Ile-de-France region to improve the…
Migrating data backup to hybrid cloud and blockchain solutions is an evolutionary no-brainer Civilisation is built on the ability to manipulate complex data – and on the ability to store that data securely, yet in a retrievable and usable form. The earliest civilisations used clay…