Brand ambassadors can deliver real benefits for health and wellness brands – and for consumers who want to change their lifestyles for the better, says Dorian Payne, Head of Operations at StreetPR Health is big business, and not just because we’re still in the season…
In recent weeks, there’s been a fair bit of light shone of the practices of Social Media influencers and bloggers. There was the story of the Irish blogger who admitted to fixing a brand partnership competition so that her family and friends won the prizes…
Steve Millward, General Manager at Bakers Basco looks at how reusable packaging is integral to reducing waste in the food chain. Cauliflower steaks have been all over the news recently. Basically, they consist of two slices of cauliflower in a plastic tray, with a plastic…
This year brands must reboot their approach to digital advertising to make the most of an industry in flux, says Time Inc. UK’s Digital Strategy Director Paul Lowrey. Last year marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement,…
Air travel needn’t be so daunting for those with disabilities after Heathrow Airport and Nescot College have worked together to create a new area and identification system for passengers with extra needs Heathrow Airport and Nescot College are working towards changing the airport experience for…
Here’s an interesting insight uncovered by Kantar Futures, a consultancy within WPP media and marketing research arm. While the news is filled with stories about discriminatory behaviour by law enforcement, more people in this country experience discrimination while shopping. That’s obviously a real problem for…
Digital disruption is transforming industries, and the music business was arguably the first to be impacted and has transformed the most over the past two decades. Major music labels were supposed to be facing extinction at the hands of digital insurgents; yet today they remain…
Computer vision innovator WeSee has launched a unique and powerful AI-based technology that can process, search and categorise video, as well as still images, quickly and efficiently, handling information just like the human brain does but up to 1,000 times faster. It has enabled WeSee to develop…
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty. In the age of social media, life lived on smartphones and transformed expectations about the relationship between brands and consumers, retailers are finding new ways to connect with and…
Insurance fraud is big business. Last year, some 125,000 claims were detected in the UK, worth £1.3 billion, according to research by the Association of British Insurers. But could a new generation of AI (Artificial Intelligence) powered face and behaviour analysis software apps help detect…