It’s prime time for online video advertising to come of age and this is, in no small part, thanks to the huge growth currently taking place in programmatic spend, which is expected to rise by 40% in the UK during 2015. Around 20% of this…
Long associated with music and entertainment, premium rum brand Bacardi took this to a new level recently with the help of global event and brand experience outfit Broadwick Live. The campaign – Barcardi’s most successful earned-media campaign to date – featured at its core a…
Global Entertainment, the content creation arm of Global has announced a major investment in Broadwick Live. The festival and brand experience organiser, which runs Snowbombing and Festival No.6, and organised Bacardi Triangle, will continue to operate independently. However, it will work closely with Global Live,…
Ian Priestman, head of experiential at Blackjack Promotions reveals how the key learnings from travel retail and experiential marketing can be combined to form a powerful engagement tool. Travel retail is now big business, with airports quickly developing into favourite shopping destinations for consumers with the…
Confectionery brand Cadbury has partnered with Blackjack Promotions for its latest “Say it with Chocolate” in-store promotion at London Stansted and London Heathrow terminal five. The activity runs from April 15 to June 30 at London Stansted and between September 2 and November 17 at…
The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know. “Customers coming into…
Garden centre chain achieved mobile results using new search function European gardening products outlet Ahrens + Sieberz has seen a 36% uplift in sales conversion rates from its online shop following the implementation of an improved search function. The solution was implemented by ecommerce experts FACT-Finder. Each customer…
Programmatic is arguably one of the biggest developments in the digital advertising space. When it comes to video advertising, programmatic is beginning to take off, with programmatic video ad sales in EU-5 reaching €226m in 2014, according to eMarketer, and expected to soar 63.5% this year…
London, UK – April 15, 2015 – Say Media has been voted as the top company with the highest quality of responses to briefs and delivering innovative, creative solutions, in the annual IPA Media Owner Spring 2015 Survey. Say Media scored the highest for innovative,…
Brands are still being opaque about their relationships with publishers which is losing them trust of customers, according to David Lerman, co-founder and CTO of Say Media. Speaking on a recent panel during Advertising Week Europe, Lerman was joined by Gary Knight, commercial content director…