Yesterday’s government ban on access to Twitter in Turkey is the perfect example of the problems that surround online imagery not being carefully monitored at the source before going live. The reaction of the Turkish authorities was in response to more than 100 disturbing images of the…
Millennials, the generation born between 1980 and 1995, connect with the world through digital devices. We’re constantly using them, and we hop quickly from one device to the next. According to a recent study, millennials have access to an average of 7.1 devices, and 55% claim…
There is a treasure trove of untapped marketing potential in travel user generated content (UGC) for both publishers and advertisers. The key to accessing it is effective classification. When classified in the right way, travel UGC presents publishers with a golden monetisation opportunity, while making…
The programmatic video industry is in a constant state of evolution. Every year, there are better ways of collecting and analysing data. Brands and advertisers have greater access into insights with each new campaign they run. That being the case, it’s best practice to test…
If you’re running digital video campaigns, your success is based on reaching the right audience. As more and more ad buyers are finding, programmatic video can help make that happen. This technology optimises the buying process, and should give you access to the right inventory for your…
LONDON: More than half (57%) of UK agencies say online video ads are as effective or more effective than TV and two-thirds (65%) expect mobile video to account for the largest increase in their digital budgets, a new report has revealed. BrightRoll, Yahoo’s programmatic video…
Automation technology and self-service kiosks are familiar sights at global airports, but as Sally Alington, managing director, Blackjack Promotions argues, striking the right balance between technical wizardry and the human touch is essential to benefit customers and brands alike. “In the last few years, we’ve seen some amazing advances in…
Despite the latest IMRG update stating that online sales are down, the accessories sector constantly outperforms the total e-tail market. Kevin Sparks commercial director at Fact-Finder considers how the jewellery and accessories sector can maximise that opportunity. Recording growth of 453% over the past…
Despite the advantages it offers over traditional media buying, automated digital video advertising remains a mystery to many marketers. Guy Yalif, vice president global marketing at BrightRoll reveals how advertisers can get the most from programmatic video. Programmatic buying is arguably one of the biggest…
Cloud computing specialist EMC Corporation has launched an industry-first integrated mobile and out-of-home (OOH) campaign, exclusively in Frankfurt airport. For the first time, mobile geo-targeting technologies are being used to drive consumers to a state-of-the-art motion capture and projection installation in the airport. Named the…